Dublin Core
Title
The Impact of Mobile Money Services on the Activities of SMES in Ghana (A Case of the La- Nkwantanang Madina Municipality)
Creator
Akua Adjeiwah Boakye
Description
The influx of mobile money has improved financial inclusion significantly in Ghana. With the simplicity of the technology, more people, especially illiterate and uneducated, are comfortable with its use than banks. Among the users of the Mobile Money Technology are owners of Small and Medium Scale Enterprises (SMEs).
This study was specifically conducted to assess the impact mobile money services have had on the activities of SMEs in Ghana using the La-Nkwantanang Madina Municipality, a large business hub in Ghana, as a case study.
For this study, the primary data collection tool used was the structured questionnaire. A case study research design was adopted since it would be of better assistance in involving nearly all the key stakeholders in order to ascertain how impactful Mobile Money is on the business dealings of SMEs in the municipality.
The findings indicate that there was 92% usage of the service among the respondents interviewed, a strong indication of the high penetration level of the technology in Ghana, with MTN Mobile Money being the leading service provider. The study concludes that, the convenience of the service, its usefulness and the transaction costs associated with its use have all in some way had a positive impact on the growth of SMEs with respect to their sales and customer base even though most of these SMEs have not paid particular attention to the impact of mobile money services on their business. The study therefore recommends that further research should be conducted to determine the specific impact the service has on SMEs in Ghana.
This study was specifically conducted to assess the impact mobile money services have had on the activities of SMEs in Ghana using the La-Nkwantanang Madina Municipality, a large business hub in Ghana, as a case study.
For this study, the primary data collection tool used was the structured questionnaire. A case study research design was adopted since it would be of better assistance in involving nearly all the key stakeholders in order to ascertain how impactful Mobile Money is on the business dealings of SMEs in the municipality.
The findings indicate that there was 92% usage of the service among the respondents interviewed, a strong indication of the high penetration level of the technology in Ghana, with MTN Mobile Money being the leading service provider. The study concludes that, the convenience of the service, its usefulness and the transaction costs associated with its use have all in some way had a positive impact on the growth of SMEs with respect to their sales and customer base even though most of these SMEs have not paid particular attention to the impact of mobile money services on their business. The study therefore recommends that further research should be conducted to determine the specific impact the service has on SMEs in Ghana.
Subject
MBA FINANCE
Date
JULY 2017
Format
PDF