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The higher education landscape is changing. The global competition for students’ enrolments has increased around the world. Universities are competing within their home market as well as in the international market. As government funding for public…

Strategic marketing of higher education encompasses the efforts made by tertiary
or higher education institutions to develop a better understanding of the needs of
their prospective customers in order to design products and services to meet…

Strategic marketing of higher education encompasses the efforts made by tertiary or higher education
institutions to develop a better understanding of the needs of their prospective customers in order to design
products and services to meet and…

Strategic Management and Case Analysis: An Integrated Approach is intended for students in undergraduate business programs taking a course in strategic management. Because strategic management synthesizes many business topics and takes a holistic…

Strategic Management offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about…