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The higher education landscape is changing. The global competition for students’ enrolments has increased around the world. Universities are competing within their home market as well as in the international market. As government funding for public…

Strategic marketing of higher education encompasses the efforts made by tertiary
or higher education institutions to develop a better understanding of the needs of
their prospective customers in order to design products and services to meet…

Strategic marketing of higher education encompasses the efforts made by tertiary or higher education
institutions to develop a better understanding of the needs of their prospective customers in order to design
products and services to meet and…

This open source textbook is derived from many sources, initially from the Principles of Management by Carpenter, Bauer, and Erdogan, but there is abundant new content as well. It is published under a Creative Commons license and as such there is no…