Browse Items (3131 total)

Applied Business Analytics for Marketing Decision-Making is an applied textbook designed to help students use data, analytical methods, and visualization to support marketing and business decisions. Written for graduate students in marketing,…

This free electrical engineering/technology textbook provides a series of chapters covering electricity and electronics. The information provided is great for students, makers, and professionals who are looking for an application-centric coverage of…

This comprehensive textbook covers Lean Six Sigma methodology for achieving operational excellence across various industries. The book provides an in-depth exploration of Lean and Six Sigma principles, tools, and techniques, from foundational…

This study used aspects of the classical Technology Acceptance Model (TAM) to predict instructor acceptance and adoption of a tablet computer (tablet PC) for mobile learning in a Ghanaian higher education institution. Following a distribution of a…