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A Conceptual Model of Drivers of Online Brand Engagement: Moderating Role of COVID-19
This chapter proposes that customer relationship management (CRM) activities of firms do have influence on trust developed by customers on digital platforms of firms. Similarly, e-commerce activities also impact the trust of customers on the digital…
A conceptual framework: creating competitive advantage through green communication in tourism and hospitality industry
This chapter examines the effect of green advertising and packaging activities on sustainable competitive advantage—the mediation role of effective implementation strategies. The study proposes that corporate environmental activities such as green…
A conceptual framework on finding the nexus between sustainability and desired outcomes for smart cities–the moderating role of green leadership
Purpose
This paper aims to focus on the nexus between sustainability and desired outcomes for smart cities. The main focus is on how green leadership influences the relationship between smart and sustainable activities and stakeholder…
This paper aims to focus on the nexus between sustainability and desired outcomes for smart cities. The main focus is on how green leadership influences the relationship between smart and sustainable activities and stakeholder…
A conceptual framework
PurposeThe purpose of this paper is to explore the possible effects of corporate environmental activities on sustainable competitive advantage through the mediation of leadership factors and effective implementation strategies.…