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Nearly five years ago, the Ghana Technology University College (GTUC) responded to a call for proposals by the Council for Technical and Vocational Education and Training (COTVET) and the Ministry of Environment, Science, Technology and Innovation…

The purpose of this article is to report as a study to help understand the overall role of strategic corporate social responsibility (CSR) in organizational performance. The treatment of the paper is through the review of the well-known research…

Strategic marketing of higher education encompasses the efforts made by tertiary or higher education
institutions to develop a better understanding of the needs of their prospective customers in order to design
products and services to meet and…

Strategic marketing of higher education encompasses the efforts made by tertiary
or higher education institutions to develop a better understanding of the needs of
their prospective customers in order to design products and services to meet…