For introductory business courses. Focus on the practical skills and important developments in businessThe recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses—and a…
Business Communication: Five Core Competencies is a practical, engaging book designed to help undergraduate students and business professionals develop competence and build confidence in their business writing skills. Readers will learn about the…
Essentials of Business Communications, by Guffey, Business Communications: Process and Product, was developed to prepare students for careers in business by highlighting best practices and strategies, backed by leading-edge research, to help students…
The progress of several businesses was severely challenged through the advent of the COVID-19 pandemic, with several businesses collapsing globally. Apart from the pandemic, the business posture and dynamics of yesteryear has significantly changed,…
Purpose
An engaged workforce has never been more important than it is now. Research continues to reveal a strong link between engaged employees and employee performance. Consequently, different strategies continue to be developed to enhance employee…
Purpose
An engaged workforce has never been more important than it is now. Research continues to reveal a strong link between engaged employees and employee performance. Consequently, different strategies continue to be developed to enhance employee…