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Principles of Finance
This textbook is designed to meet the scope and sequence of your course. Principles of Finance provides a strong foundation in financial applications using an innovative use-case approach to explore their role in business decision-making. An array of…
Principles of Finance, 2nd Edition
This textbook is designed to meet the scope and sequence of your course. Principles of Finance 2e provides a strong foundation in financial applications using an innovative use-case approach to explore their role in business decision-making. An array…
Principles of Financial Management
This textbook reflects the author’s experience as a finance educator and industry practitioner and draws on foundational finance theory, applied managerial finance practice, open educational resources, and publicly available institutional data. The…
Principles of Macroeconomics, 3rd edition
Principles of Microeconomics 3e covers the scope and sequence of most one-semester introductory microeconomics courses. The third edition takes a balanced approach to the theory and application of microeconomics concepts. The text uses conversational…
Principles of Marketing
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing…
