In 2019, the brand consultancy Interbrand ranked the world’s most important
brands. Based on the perception of the brand across the world, the value that
the brand adds to the company, and the brand’s future plans, Interbrand positioned Coke as the…
This series welcomes proposals for original research projects that are either single or multi-authored or an edited collection from both established and emerging scholars working on any aspect of marketing theory and practice and provides an outlet…
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