In today's competitive IT industry, technical skills alone are no longer enough to succeed. This book teaches essential soft skills that transform technical professionals into complete IT leaders. You will master clear communication for diverse…
For introductory business courses. Focus on the practical skills and important developments in businessThe recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses—and a…
Introduction to Logic (15th Edition) is a premier textbook designed for introductory logic courses. Originally written by Irving M. Copi, this latest edition is updated by Carl Cohen and Victor Rodych to improve clarity for both students and…
The 13th edition of Critical Thinking by Brooke Moore and Richard Parker builds essential analytical and reasoning skills. It pairs clear, highly readable explanations with refreshed, real-world exercises to help you evaluate arguments objectively.
Patrick Hurley’s A Concise Introduction to Logic (14th Edition) is a premier textbook for mastering argument construction and evaluation. Celebrated for its clear, thorough, and student-friendly approach, this market-leading text transforms complex…
Critical Thinking: A Student’s Introduction provides the skills and attitudes needed to become a skilled thinker, an effective problem solver, and a sound decision-maker. Students will learn―step by step―how to understand complex texts, analyze…
This textbook provides a foundational guide to research design, focusing on how to efficiently structure studies to close critical knowledge gaps. It outlines the primary purposes of research, teaches you to navigate real-world analytical challenges,…
Academic writing is an act of intellectual translation that converts raw ideas into academic discourse to bridge the gap between writer and reader. However, writing is often viewed as a mechanical skill rather than an intellectual craft. This brief…
eMarketing: The Essential Guide to Marketing in a Digital World (7th Edition) is a comprehensive, globally recognized textbook published by the Red & Yellow Creative School of Business. Originally conceptualized by Rob Stokes and updated by digital…
Project manager's guide to achieving cost efficiency and value optimization—thoroughly updated with new cases, examples, and problem sets.
The newly revised and updated Second Edition of Cost and Value Management in Projects provides project…