Browse Items (2905 total)

Employees can be made ambassadors of organisations if well motivated. Employees who have bought into the vision of organisation can bring about positive change management. There are a number of factors that can affect the brand of a company. These…

This paper aims to report as a study that contributes to the understanding of the roles of strategic corporate social responsibility (CSR) in overall organisational performance. The approach to the paper was by the review of acclaimed researches with…

Christopher Boachie and George K. Amoako intRodUction statistics represents that body of methods by which characteristics of a population are inferred through observations made in a representative sample from that population. since scientists rarely…

Leveraging on tools for enhancing financial performance, increasing market shares, and other areas of competitiveness have turned out to be very significant in the present competitive world of business. Particularly, within the current milieu of…

The purpose of this paper is to develop a conceptual framework to understand the relationship between green human resource management (HRM) practices and sustainability performance while considering the moderating role that green leadership could…

Increased attention has been given to sustainable development issues globally. Similarly, African nations are increasing their effort to achieve the set goals for sustainable development. This is to aid them to improve the standards of living of its…

Purpose
The study explored the relationship between buyer–seller interactions and customer satisfaction in the small apparel fashion enterprises in the emerging markets. The moderating role of COVID-19 protocols implementations on buyer–seller…

This study investigates the impact of country of origin (COO) on consumer attitudes and brand evangelism in Ghana’s telecommunications industry. The research uses a multi-study approach, examining three telecom brands (A, B, and C) in Ghana. The data…

Gender roles have evolved with time; however, males often demonstrate aggressive and risk-prone behaviours. Both genders show different attitudes towards objects and situations due to hormonal differences. Nevertheless, such a relationship is…

In the twenty first century Africa has seen an increased momentum and an infusion of economic vibrancy in various sectors of the economy. In most of the countries there has been the development of a strong private sector participation in business and…