Browse Items (644 total)

This paper investigates tourists' experience of the Cape Coast Castle in Ghana. Using a phenomenological research design, we explored the experiences of the tourist who visited the Castle. We used data from the Tripadvisor website and analyzed it…

Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and…

This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual…

African Universities are making an effort to offer values and enhance the human resources and development of the continent. Also, there are growing demands for higher education places on the continent. This paper offers a theoretical insight into the…

The quality of lives humans will live in the future depends on the rigour of the training experts provide today’s future entrepreneurs to identify societal challenges and innovatively design solutions to address these challenges to create jobs,…

Strategic marketing of higher education encompasses the efforts made by tertiary
or higher education institutions to develop a better understanding of the needs of
their prospective customers in order to design products and services to meet…

The effects of market orientation (MO) have received much attention from researchers (Ozkaya et al., 2015). Narver and Slater (1990) identified three dimensions of MO: customer orientation (CuO), competitor orientation (CoO) and inter-functional…

Purpose – The purpose of this paper is to examine how corporate social responsibility is incorporated
into marketing strategy for a leading telecommunications firm (MTN) in Ghana. The paper examines the
corporate social responsibility practices of…

Abstract
Purpose – The purpose of this paper is to examine the role of social interaction ties, trust and business
networks in the acquisition of foreign business knowledge and foreign institutional knowledge. It also
assesses the effect of these…

Due to their importance to economic development, small businesses are the subject of multidisciplinary streams of
business research. This current paper focuses on exploring the market orientation posture of small businesses
operating in Ghana. Cast…