Browse Items (644 total)

Before the outbreak of COVID-19, most of the learning activities in higher
education institutions relied on physical infrastructure, including classrooms
and lecture theatres (Azubuike et al., 2021). Higher education institutions
were run…

An understanding of postgraduate students’ choice criteria for universities selection is essential
for marketing higher education, securing the long-term success of the universities, as well as
its marketing strategy. While previous studies have…

Choice and decision-making in higher education have become significant areas of endeavour internationally. The rise of neoliberalism and the market in higher education seem to have fuelled this growth. Simultaneously, there has been an increase in…

Corporate social responsibility (CSR) in education comes in the form of private investment in educational infrastructure with the aim of developing the human capital of the society. Even though many have the opinion that the provision of universal…

Private universities have entered into the higher education service provision market in Nigeria. With many of them competing for prospective student enrolment, it is not surprising that some of them have deployed marketing strategies to attract…

In the world today, it is nearly impossible to efficiently sell products or services without conducting market research. Increased competition has led businesses to demand more of market research to improve on performance. The market research…

Interrogation of dialogic potential of
university websites in Ghana

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

The…

Despite the expansion of financial institutions and the proliferation of mobile financial services, reaching the unbanked and bringing them under formal financial services has become a policy concern in many developing countries. Due to the lack of…