Browse Items (644 total)

Despite the burgeoning studies on corporate social responsibility (CSR), little is known about how its three dimensions (i.e., environmental, ethical, and social) influence brand performance. This article examines how corporate social responsibility…

This study sought to investigate and understand customer behaviour that determines attitudes in relation to SMS advertising and purchase intentions in Ghana. The quantitative method was used with simple random sampling technique in selecting the…

This book chapter is aimed at finding out how SMEs in Ghana employ electronic customer relationship management (E-CRM) to improve their business performance. Case studies were used and five companies were selected and their managers interviewed. The…

This paper assesses the extent to which SG-SSB Bank Limited satisfies its customers in order to retain them and to identify the effects of customer service retention on the bank's fortunes. Regarding methodology of the study, a descriptive approach…

Purpose: The purpose of this paper is to throw light on CSR activities of mobile telecommunication companies in Ghana. The major and minor players in the Mobile

The purpose of this research is to find out how teaching philosophy and curriculum design can affect graduates' employability skills. In the same way, university survival also depends on how well graduates perform in the workplace. Teaching…

Purpose
This study aims to fill the gap on proenvironmental behavior studies among consumers in bottom of the pyramid (BOP) market by examining the relationship between values, beliefs and norms among Ghanaian…

Information and Communication Technologies (ICT) have become part of everyone's’ lives and imagining
a life without them seems almost impossible. Mobile phones and social media platforms, which are of
great importance in this thesis, are used for…

Te situation caused by the Covid-19 global crisis has led universities to make
abrupt and immediate changes to continue training their students virtually
(Bao, 2020). Universities have had to urgently adapt their strategies to respond
to the…

Service Innovation is a topic that has become relatively popular in recent years
because of its importance and the effects it has on the businesses. The purpose of
this study is to identify and understand the effect Service Innovation has on…