Browse Items (644 total)

This study aims to quantitatively explore the impact of AI-enabled chatbot integration on business processes, focusing on system quality, information quality, and chatbot experience. Utilizing a quantitative approach, the study involves 395…

The purpose of this study is to examine the factors that influence strategic marketing in relation to profitability in rural banking in Ghana. The research was conducted to see how management and employees follow strategic marketing programmes in…

This research aims at [1] identifying the factors that influence visits to Bunso Eco-Park; [2] estimating the recreational demand function for the park; and [3] estimating visitors’ net benefit (consumer surplus) for embarking on an eco-park…

The concept and definition of leadership style may differ from one person, or situation, to the other. The word “leadership” has been used in various aspects of human endeavor such as politics, businesses, academics, social works, etc. Previous views…

Corporate governance establishes a structure for evaluating organizational activities so that actions or work processes can be measured in a more formal and transparent manner, so that real situational reasoning can also be drawn. At the same time,…

With the ever-increasing internet penetration in Ghana, e-commerce development seems to be on the ascendency. However, users are reluctant to patronize these online sites due to the lack of trust. While literature is inundated with numerous B2B and…

With the ever-increasing internet penetration in Ghana, e-commerce development seems to be on the ascendency. However, users are reluctant to patronize these online sites due to the lack of trust. While literature is inundated with numerous B2B and…

Business to Business Electronic Commerce (B2B EC) adoption has been growing at a quicker pace in recent times and it has become one of the critical ways to help small and medium-sized enterprises to gain and sustain competitive advantage. A firm’s…

Business to Business Electronic Commerce (B2B EC) adoption has been growing at a quicker pace in recent times and it has become one of the critical ways to help small and medium-sized enterprises to gain and sustain competitive advantage. A firm’s…

This paper examines the dialogic potential of insurance firms’ websites in Ghana. Research was executed via a content analysis of insurance companies’ websites in Ghana using Kent and Taylor’s (1998) dialogic framework. Insurance companies in Ghana…