Browse Items (644 total)

This study proposes and tests a model of how and when previous failure experience can impact on subsequent business model innovation of business-to-business (B2B) SMEs. Analysis of survey data from a sample of 182 B2B SMEs in Ghana indicates that…

This study investigated the use of Primolut N tablet which contains norethisterone 5mg popularly called N-tablet by users as a precoital contraceptive by women in the Kumasi metropolis of Ghana. Clients who called at any of the twenty (20) selected…

Social Networking Sites (SNSs) have become an essential part of the daily lives of billions of people worldwide. Because SNS service providers use a revenue model that relies on data licensing (selling of user data), they share user data with other…

Globally, banks are deploying reliant data protection technologies to secure business continuity. However, information security attackers leverage on employees seldom predisposition to compromise firms' assets. The study therefore examines…

Mobile money service is a major retail financial service provided by telecommunication firms and formal banking institutions in many countries in Sub-Saharan Africa. The increased patronage of mobile money services demands that telecommunication…

The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer…

Due to growing global competition, the mining industry has suffered significant share of losses and the mining industry in Ghana is no exception. Lean operations and maintenance is a widely accepted and adopted approach across many industries and…

Periods of crisis prompt investors to look out for means of making returns even in uncertain market conditions. Investors are using stocks selected on an environmental, social, and governance (ESG) basis to mitigate the unavoidable risks of investing…

Purpose – The purpose of this paper is to examine how corporate social responsibility is incorporated
into marketing strategy for a leading telecommunications firm (MTN) in Ghana. The paper examines the
corporate social responsibility practices of…

Sustainable development policies of the Black Sea Region is vital to European Union given increasing environmental disturbances by dynamic and heterogenous factors across the enclave beginning from 1990s. This study assesses long run asymmetric…