Browse Items (645 total)

Small and Medium Scale Enterprises (SME’s) have over the years played a very significant role in the economic development of most developing countries. Various mitigating factors tend to stifle or prolong their quest to be successful in their…

Effective management of working capital is an essential indicator of a good financial health of an organization. This means managing working capital is important for the smooth running of a firm. Giving the significance of working capital, this paper…

Total Quality Management (TQM) has arisen as a reliable quality and performance method that can meet or even surpass the expectations of stakeholders. This technique is anticipated to improve organizational performance, and has received considerable…

Total quality management (TQM) has become a reliable quality and customer satisfaction approach that can meet or exceed customer satisfaction. Previous studies have not really tied total quality management in the aspects of SERVQUAL as the major…

This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The study explains digital marketing communication and it impact on organizational…

The Emerging markets (EMs) and Frontier markets (FMs) within today’s global business economy function as the central engines of growth. Populations which previously had limited or no access to modern technological advances now enjoy product and…

The main objective of the study was to examine the effect of celebrity endorsement on brand promotion using Kabfam Ghana as case study. The study took a descriptive approach to the subject. The population of the study comprised all employees of…

Purpose
The extant literature posits several claims about the equitable resources allocation through compliance in public procurement management. Notwithstanding, there are hardly any empirical studies that explore the link between the causes and…

Emerging economies face numerous challenges; thus, gaining and sustaining competitive advantage has become imperative. Despite the relevance of competitive advantage, its linkages with organizational capabilities and strategic orientation remain…