Browse Items (645 total)

This study investigates the relationship between green marketing practices and the sustainability performance of manufacturing firms in emerging markets. A self-administered questionnaire was used to collect data from 270 respondents, and the…

Purpose
In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between…

Purpose
In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between…

Healthcare services are considered the backbone of society and human wellness. The recent institutional transformations in the healthcare services have enormous potential for research and the
sector is fast becoming an exciting field of inquiry for…

This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made
to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of…

Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and…

This study examines the impact of HIV/AIDS scourge on economic growth of some selected Sub-Sahara African countries. The three sub-Sahara African regions (Southern, West and Eastern) are categorized into lowest and highest HIV prevalence rate, using…

Purpose: This study seeks to assess how capital structure and stock price are related to Ghana's consumer staple sector.
Design/methodology/approach: The Ghana Stock Exchange (GSE) has six consumer staple companies listed on it. The stock prices,…