Browse Items (639 total)
- Collection: Faculty of IT Business
Sort by:
Green marketing and the SDGs: emerging market perspective
Purpose
The purpose of this paper is to investigate how consumers in emerging market respond to sustainable development goals initiatives by marketers and firms. The study seeks to identify how sustainable marketing strategies contribute to…
The purpose of this paper is to investigate how consumers in emerging market respond to sustainable development goals initiatives by marketers and firms. The study seeks to identify how sustainable marketing strategies contribute to…
Green marketing practices and financial performance of manufacturing firms: The moderating role of organizational culture
This paper investigated the moderating role of organizational culture on the relationship amid green marketing practices as well as financial performance of manufacturing firms. The survey utilized a self-administered questionnaire approach,…
Green Marketing Practices and Sustainability Performance of Manufacturing Firms: Evidence from Emerging Markets
This study investigates the relationship between green marketing practices and the sustainability performance of manufacturing firms in emerging markets. A self-administered questionnaire was used to collect data from 270 respondents, and the…
Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy
Purpose
In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between…
In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between…
Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy
Purpose
In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between…
In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between…