Browse Items (644 total)

Increased attention has been given to sustainable development issues globally. Similarly, African nations are increasing their effort to achieve the set goals for sustainable development. This is to aid them to improve the standards of living of its…

Purpose
The study explored the relationship between buyer–seller interactions and customer satisfaction in the small apparel fashion enterprises in the emerging markets. The moderating role of COVID-19 protocols implementations on buyer–seller…

This study investigates the impact of country of origin (COO) on consumer attitudes and brand evangelism in Ghana’s telecommunications industry. The research uses a multi-study approach, examining three telecom brands (A, B, and C) in Ghana. The data…

Gender roles have evolved with time; however, males often demonstrate aggressive and risk-prone behaviours. Both genders show different attitudes towards objects and situations due to hormonal differences. Nevertheless, such a relationship is…

In the twenty first century Africa has seen an increased momentum and an infusion of economic vibrancy in various sectors of the economy. In most of the countries there has been the development of a strong private sector participation in business and…

Undoubtedly, the competitive business environment arising from current global economic challenges and the rapid technological advancement among other pertinent issues, pose a serious challenge for businesses especially, those within emerging market…

Attempts by some state-owned enterprises (SOEs) to pursue rigorous branding and rebranding strategies have been met with disdain, particularly in Ghana where stakeholders and other commentators question the rationale for such strategies; labelling…

Forging sustainable development must explicitly commit to gender issues in the management of enterprises in Africa. However, advancing both gender equality and creating sustainable pathways present pressing problems. This book chapter examines the…

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed…