Browse Items (644 total)

  • Collection: Faculty of IT Business

Influence of Country of Origin on Brand Evangelism E-WOM The Mediating Role of Consumer Engagement in an Emerging Market.pdf
This study investigates the impact of country of origin (COO) on consumer attitudes and brand evangelism in Ghana’s telecommunications industry. The research uses a multi-study approach, examining three telecom brands (A, B, and C) in Ghana. The data…

Social media communication and sustainability perception in business_ The moderating role of social media influencers.pdf
Achieving the 17 sustainable development goals (SDGs) has become very important in the survival of the human race and the earth's ecosystem. The purpose of this study is to see the effectiveness of social media communication and how it influences…

Online innovation and repurchase intentions in hotels_ the mediating effect of customer experience.pdf
Purpose
This study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana.
Design/methodology/approach
Data was collected from 167 clients from a two-star…

This study sought to investigate and understand customer behaviour that determines attitudes in relation to SMS advertising and purchase intentions in Ghana. The quantitative method was used with simple random sampling technique in selecting the…

Perceived firm ethicality and brand loyalty_ the mediating role of corporate social responsibility and perceived green marketing.pdf
Purpose
This study aims to establish the link between business ethics and brand loyalty and to investigate the mediating role of corporate social responsibility (CSR) and United Nations Sustainable Development Goals (SDGs) such as green…

This chapter examines the extent to which corporate social responsibility (CSR) could generate and boost better brand perceptions and improve competitive advantage within some selected banks in Ghana. The concept of CSR, brand perception, and…

Despite the burgeoning studies on corporate social responsibility (CSR), little is known about how its three dimensions (i.e., environmental, ethical, and social) influence brand performance. This article examines how corporate social responsibility…

Service recovery performance and repurchase intentions_ the mediation effect of service quality at KFC.pdf
Purpose
This paper investigates the effects of service quality on customer satisfaction and repurchase intentions among customers of the KFC Fast Food Restaurant Chains.
Design/methodology/approach
In total, 500 randomly sampled KFC restaurant…

Corporate Governance Practices of State-Owned Enterprises in Ghana_ An Analysis..pdf
The present paper focuses on the corporate governance practices of the State-Owned Enterprises (SOEs) of Ghana. The three pillars-clear objectives, political insulation, and transparency-are found to be the critical foundations upon which any serious…

Mediation role of brand preference on bank advertising and customer loyalty_ A developing country perspective.pdf
Purpose
The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry.
Design/methodology/approach
A total number of 600 respondents…
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