Browse Items (644 total)

  • Collection: Faculty of IT Business

The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer…

The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer…

Digital Payments and Financial Wellbeing of the Rural Poor The Moderating Role of Age and Gender.pdf
This study aimed to evaluate the financial wellbeing experiences of digital payment systems in Ghana, an emerging economy, using a case study with special emphasis on gender and age. Quantitative data were obtained from customers and mobile money…

Purpose Digital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market perspective. Design/methodology/approach Anchored on the social…

Digital tourism experience for tourist site revisit_ an empirical view from Ghana.pdf
Purpose
Digital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market perspective.
Design/methodology/approach
Anchored on the…

Digital transformation in business and society theory and cases.pdf
Theory and Cases, edited by George Babu and
Justin Paul, brings together ‘different perspectives from experts on how the data revolution
has shaped different regions, industries, and domains’ (2). This book documents how the
integration of digital…

naeem-kashif-2018-discovering-the-motives-to-browse-internet-among-mba-students-an-interpretivist-investigation.pdf
This study aims to discover motives to browse Internet among MBA students from Pakistan to understand its role to facilitate
student leaning in business schools. The data is collected by means of focus groups and Facebook posts to discover motives…

ELOPE_v20_no1_ademilokun.pdf
There is an increase in brand marketing on the websites of universities in a bid to present the kind of identities that will best promote them. This study examines the identities universities project to market their brands within the context of…

amoako-2021-distribution-intensity-and-purchase-behavior-mediating-role-of-brand-equity-in-oil-marketing-companies (2).pdf
The purpose of this research study is to investigate the relationship between distribution intensity and purchase behavior of customers in the downstream petroleum industry in Ghana mediated by brand equity. Brand equity components are brand…
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