Browse Items (644 total)

Human Resource Management involves a lot of roles but basically, one of the essential roles is the Recruitment and Selection of employees into an organisation and this rationale contributes to the achievement of organisational efficiency.. The…

An endowment is a collection of assets invested to generate revenue for a nonproft organisation or to support specifed activities (Stepanova et al., 2020).
It has become common for higher education institutions, such as colleges and
universities,…

Purpose
This study seeks to assess the mediating role of financial service branding on investment decisions from the perspective of financial service investors.
Design/methodology/approach
Field data were obtained from 403 individuals and…

Organizations are bound together with a glue which is known as culture.
Higher education institutions such as colleges and universities, just like any
other organizations, have to efectively communicate their culture in terms of
their mission,…

Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, this
study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies…

The factors affecting students’ choice of higher education is essential for the university’s
management. Various research across the world has been carried out to understand how students
select their preferred universities for tertiary study;…

Abstract
The purpose of this paper is to assess hotel websites as a marketing communication tool using Kent and Taylor’s (1998) dialogic principles. This study was executed qualitatively using content analysis of 42 hotel websites
in Ghana. The…