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  • Collection: Faculty of IT Business

Discover how important statistical methods are for today's managers and economists as you learn how to apply these tools to real business problems with Keller's best-selling STATISTICS FOR MANAGEMENT AND ECONOMICS, 12E. This edition emphasizes…

Strategic Management offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about…

Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of…
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