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Introductory statistics courses prepare students to think statistically but cover relatively few statistical methods. Building on the basic statistical thinking emphasized in an introductory course, a second course in statistics at the undergraduate…

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the…

Interpersonal Communication: Context and Connection provides an engaging overview of interpersonal communication grounded in theory, research, and practical application, with an eye to the lived experience of college students. The first three…