Browse Items (258 total)

  • Collection: Faculty of IT Business

Steve Lucas - Digital Impact _ The Human Element of AI-Driven Transformation.pdf

Simon Hall - B2B Digital Marketing Strategy_ How to Use New Frameworks and Models to Achieve Growth-Kogan Page (2020).pdf

Bernd W. Wirtz - Digital Business and Electronic Commerce_ Strategy, Business Models and Technology (Springer Texts in Business and Economics)-Springer (2024).pdf

Dan White - The Smart Marketing Book_ The Definitive Guide to Effective Marketing Strategies (Concise Advice)-LID Publishing (2020).pdf

Greg Jarboe, Matt Bailey, Michael Stebbins - Digital Marketing Fundamentals_ OMCP's Official Guide to OMCA Certification-Wiley.pdf

Sevil Yesiloglu, Joyce Costello (eds.) - Influencer Marketing. Building Brand Communities and Engagement-Routledge (2021).pdf

Simon Kingsnorth - Marketing in Web 3.0_ Artificial Intelligence, the Metaverse and the Future of Marketing-Kogan Page (2024).pdf

Simon Kingsnorth - The Digital Marketing Handbook_ Deliver Powerful Digital Campaigns-Kogan Page (2022).pdf

Dave Chaffey, Fiona Ellis-Chadwick - Digital Marketing-Pearson (2022).pdf

Gilles Kröger - Understanding digital marketing_ The principles of digital marketing explained simply and practically (2021).pdf
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