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- Collection: Faculty of IT Business
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Principles of Marketing—H5P Edition
Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant…
Principles of Microeconomics, 3rd Edition
Principles of Microeconomics 3e covers the scope and sequence of most one-semester introductory microeconomics courses. The third edition takes a balanced approach to the theory and application of microeconomics concepts. The text uses conversational…
