Dublin Core
Title
Principles of Marketing—H5P Edition
Creator
Biggi Weischedel
Description
Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities.
Subject
Marketing
Publisher
BCcampus
Date
2022
Format
PDF
Rights
This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
Language
English
Type
Text