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Introduction to Business, 2nd Edition
Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as…
The Marketing Map: Navigating the Principles of Marketing for Tourism, Hospitality, and Services
This book serves as your guide to understanding the fundamental principles of marketing, tailored to the dynamic and multifaceted sectors of tourism, hospitality, and services. Designed to bridge theoretical concepts with practical applications, this…
Fundamentals of Business Math
This text will provide students with learning tools to develop fundamental mathematic skills and help them to improve basic arithmetic skills and develop reasoning and problem-solving skills.