Dublin Core
Title
The Marketing Map: Navigating the Principles of Marketing for Tourism, Hospitality, and Services
Creator
Lian Dumouchel
Description
This book serves as your guide to understanding the fundamental principles of marketing, tailored to the dynamic and multifaceted sectors of tourism, hospitality, and services. Designed to bridge theoretical concepts with practical applications, this resource aims to prepare you for success as you navigate your academic path and future career with confidence.
Subject
Marketing
Publisher
Thompson Rivers University
Date
2025
Format
PDF
Rights
This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
Language
English
Type
Text