306 10 3135 https://repository.gctu.edu.gh/files/original/e5fb1512d5d7c36099668a47b8ff4ef9.pdf c7662c0dc46b18f9aa0969be260bc4a7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understandable Electronic Devices: Key concepts and circuit design Creator An entity primarily responsible for making the resource Meizhong Wang Subject The topic of the resource Circuits and Electronics Publisher An entity responsible for making the resource available The Institution of Engineering and Technology, Date A point or period of time associated with an event in the lifecycle of the resource 2022 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding academic information seeking habits through analysis of web server log files. The case of the Teachers College library website Creator An entity primarily responsible for making the resource S Asunka, H S Chae, B Hughes, G Natriello Description An account of the resource Transaction logs of user activity on an academic library website were analyzed to determine general usage patterns on the website. This paper reports on insights gained from the analysis, and identifies and discusses issues relating to content access, interface design and general functionality of the website. Publisher An entity responsible for making the resource available Elsevier Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2009 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=AXIuswEAAAAJ&citation_for_view=AXIuswEAAAAJ:qjMakFHDy7sC Language A language of the resource English https://repository.gctu.edu.gh/files/original/aa72de34949e70c3a9d1ad0a38f84360.pdf 2ba301015a36c87a50699c58a447b361 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding Analysis, 2nd Edition Creator An entity primarily responsible for making the resource Stephen Abbott Subject The topic of the resource Mathematics Publisher An entity responsible for making the resource available Springer Date A point or period of time associated with an event in the lifecycle of the resource 2015 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding and Managing the Advertising Process Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning. Publisher An entity responsible for making the resource available eBook Published Date A point or period of time associated with an event in the lifecycle of the resource 2021 Source A related resource from which the described resource is derived https://www.taylorfrancis.com/books/mono/10.4324/9781003008729/introduction-advertising-emmanuel-mogaji Language A language of the resource English https://repository.gctu.edu.gh/files/original/c9a2b9ea0335cf85dfa7ac4cd611336e.pdf aaa23aeceeac8ea575a8e4620c253c0e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding Cybersecurity on Smartphones: Challenges, Strategies, and Trends (Progress in IS) Creator An entity primarily responsible for making the resource Andi Fitriah Abdul Kadir , Arash Habibi Lashkari , Mahdi Daghmehchi Firoozjaei Subject The topic of the resource Cybersecurity Publisher An entity responsible for making the resource available Springer Cham Date A point or period of time associated with an event in the lifecycle of the resource 2024 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/40c1015eaf9c9a602fd1f79d50debe6c.pdf 3da49e955ffaaa590ae2e85e3915b937 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding Digital Marketing: The Principles of Digital Marketing Explained Simply and Practically Creator An entity primarily responsible for making the resource Gilles Kröger Subject The topic of the resource Marketing/General, E-Commerce/Internet Marketing, Commerce Publisher An entity responsible for making the resource available Independently Published Date A point or period of time associated with an event in the lifecycle of the resource 2021 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/665e4aa52c35f0e6f372410fd4f3a449.pdf 626adbcf24d09f00919abc06fb7bcf7a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding Digital Marketing. Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns. 5th Edition Creator An entity primarily responsible for making the resource Damian Ryan Subject The topic of the resource Online Communication Management Publisher An entity responsible for making the resource available Kogan Page Limited Date A point or period of time associated with an event in the lifecycle of the resource 2021 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/184bf88e0e7241eb57dddccf45c55415.pdf 6bf4a626644407a7f2719b23a57d665c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding Distributed Systems , 2nd Edition Creator An entity primarily responsible for making the resource Roberto Vitillo Subject The topic of the resource Distributed Systems Publisher An entity responsible for making the resource available Roberto Vitillo Date A point or period of time associated with an event in the lifecycle of the resource 2022 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/4b9a8682497d2617a233d00d2840b1db.pdf 33a08caa28119e97ae0b91ea2574902e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding IFRS Fundamentals Creator An entity primarily responsible for making the resource A. Nandakumar et al., Publisher An entity responsible for making the resource available John Wiley & Sons, Inc Date A point or period of time associated with an event in the lifecycle of the resource 2010 https://repository.gctu.edu.gh/files/original/cfa404012651809608417f89130e5191.pdf 40869a904abc59f242aa50e80d46ea06 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding Information Retrieval Systems: Management, Types, and Standards Creator An entity primarily responsible for making the resource Marcia, J. Bates. Subject The topic of the resource Management Information Systems Publisher An entity responsible for making the resource available Auerbach Publications, CRC Press Date A point or period of time associated with an event in the lifecycle of the resource 2011 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English