250 10 3119 https://repository.gctu.edu.gh/files/original/6d4cd4d9c20b50447fa4d1db8f16eab1.pdf 8d1741e93f36e7cf8b4a17d22b2851cb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Evaluating hotel websites as a marketing communication channel: A dialogic perspective Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Abstract The purpose of this paper is to assess hotel websites as a marketing communication tool using Kent and Taylor’s (1998) dialogic principles. This study was executed qualitatively using content analysis of 42 hotel websites in Ghana. The results of the study show that hotels in Ghana are adequately utilising websites as a marketing communication tool. The findings further show a preponderant use of the principle of conservation of visitors and the dialogic loop principle by the sampled hotel websites. However, the majority of the sampled websites performed rather poorly on the return visit principle. The research contributes to the scarce literature on hospitality management in an emerging economy context. Publisher An entity responsible for making the resource available sagepub.co.uk/journalsPermission Date A point or period of time associated with an event in the lifecycle of the resource 2015 Source A related resource from which the described resource is derived https://journals.sagepub.com/doi/pdf/10.1177/0266666915570506 Language A language of the resource English https://repository.gctu.edu.gh/files/original/44120e3c17eb3c2876ef140a92e2db5d.pdf 9d4c46246aa7a61cf63602d617e0d256 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors Influencing Students’ Choice of a Federal University: ACase Study of a Nigerian Federal University Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource The factors affecting students’ choice of higher education is essential for the university’s management. Various research across the world has been carried out to understand how students select their preferred universities for tertiary study; however, there is a shortage of insight from an African perspective. Specifically focusing on a federal university in Nigeria, this study aims to explore factors influencing students’ interest in the school and why they selected it as their study location. A structured questionnaire from 282 undergraduate students based on stratified random sampling was used to understand these choice factors. The study found that personal interest greatly influenced students’ decisions, followed by parental influence, university reputation, university ranking, and fees. The results provide an understanding of students’ choices for universities in a Nigerian context, which is a loose representation of the general influences of students’ choice for study sites on the continent. This would enable stakeholders working in the Nigerian education sector including academics, administrators and practitioners and international collaborators to understand the most effective ways to reach out to prospective students and draw useful lessons for universities' marketing strategies, which could be recommended not only in Nigeria but in Africa at larg Source A related resource from which the described resource is derived https://gala.gre.ac.uk/id/eprint/26161/7/26161%20MOGAJI_Factors_Influencing_Students_Choice_Of_A_Federal_University_%28AAM%29_2019.pdf Language A language of the resource English https://repository.gctu.edu.gh/files/original/ad7724bfdca726db5b35924718e8bfdf.pdf e1e5775c03fa391432e2f9b4ac5f30e8 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Practices of Rural Micro and Small Businesses in Ghana: The Role of Public Policy Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, this study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies affect micro and small business activities and growth. The results show that rural micro and small businesses weave morality and religiosity into their commercial activities and survive in a competitive subsistence marketplace by engaging with social networks, relationships with customers, and relationships with staff. The interdependence among these relationships contributes to the competitive positioning of the business and its intelligence gathering. Despite the existence of government programs to fund micro and small business startups, most owner-managers use social networks to initially fund and grow their businesses. The paper ends with implications and future research directions. Publisher An entity responsible for making the resource available sagepub.com/journalsPermissions.nav Date A point or period of time associated with an event in the lifecycle of the resource 2017 Source A related resource from which the described resource is derived https://journals.sagepub.com/doi/pdf/10.1177/0276146717741067 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Role of Culture in Developing Transformative Leadership for Higher Education in Emerging Economies Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Organizations are bound together with a glue which is known as culture. Higher education institutions such as colleges and universities, just like any other organizations, have to efectively communicate their culture in terms of their mission, vision, and purpose in an ever-changing world (Vasudeva & Mogaji, 2020). During the COVID-19 pandemic, higher education institutions have been confronted with keeping their culture intact and remaining relevant to the students and the workforce (leadership, instructors, researchers, administrators, and the support staf) while they work from home. Te pandemic has afected higher education institutions severely as attracting and enrolling new students has become more difcult in this fnancially unstable time, as has engaging existing students who do not have the resources to connect virtually (McCarthy, 2020; Moody’s, 2020). Such challenges faced by higher education institutes are heightened in developing economies as they have been under the stress of poor infrastructure, governmental support (Olaleye et al., 2020), and lower literacy rates. Learners are socially disadvantaged with minimal access to technology, thereby impacting their ability to engage with the online learning environment (Zhong, 2020). Source A related resource from which the described resource is derived https://www.researchgate.net/profile/Varsha-Jain-6/publication/358600114_Role_of_Culture_in_Developing_Transformative_Leadership_for_Higher_Education_in_Emerging_Economies/links/64a7acfcb9ed6874a501cd5e/Role-of-Culture-in-Developing-Transformative-Leadership-for-Higher-Education-in-Emerging-Economies.pdf#page=249 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Universities’ Endowments in Developing Countries: The Perspectives, Stakeholders and Practical Implications Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource An endowment is a collection of assets invested to generate revenue for a nonproft organisation or to support specifed activities (Stepanova et al., 2020). It has become common for higher education institutions, such as colleges and universities, to rely on permanently invested funds to yield income for current expenses. Endowments originated in England in the ffteenth and sixteenth centuries, and they have supported colleges and universities for over three centuries (Kimball & Johnson, 2012). Te development of endowments can be traced back to the United States (US), and the longest record of investment belongs to Harvard College (Histphil, 2017). Harvard College is the undergraduate college of Harvard University Source A related resource from which the described resource is derived https://www.researchgate.net/profile/Varsha-Jain-6/publication/358605717_Reimagining_Educational_Futures_in_Developing_Countries_An_Introduction/links/64a7acb195bbbe0c6e1c177e/Reimagining-Educational-Futures-in-Developing-Countries-An-Introduction.pdf#page=266 Language A language of the resource English https://repository.gctu.edu.gh/files/original/5a3a7899607db1b204f3e59a9c35717c.pdf 0eb6fbd28c019c75f2fc83fe585f6399 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Emergency Remote Instruction (ERI) in Times of COVID-19 Pandemic: Experiences of Educators at Zimbabwean Higher Education Institutions Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource As part of COVID-19 containment measures, the World Health Organization (WHO) declared the rapidly spreading disease to be a pandemic on 11 March 2020, (WHO, 2020), leading to most countries in Africa declaring a state of emergency. Zimbabwe, in particular, declared a state of emergency on 17 March 2020 and resultantly, higher education and tertiary institutions were to close operation by 24 March 2020. Universities, college campuses, and higher education institutions cancelled classes and closed their doors following government directives that aimed to contain the COVID-19 pandemic (Hodge, 2020). Furthermore, a number of universities worldwide shifted to online virtual learning, cancelled the spring break period, and advised international students to return to their home countries. While everyone has been afected by COVID-19, research and experience have shown that of all the sectors of society, including the education sector, particularly at the tertiary level, appear to have been most greatly afected and, therefore, require a more pragmatic approach to resolution (Anifowoshe et al., 2020). https://repository.gctu.edu.gh/files/original/c3ab14b6188dd4bb537db0304701f733.pdf 01121ec5cb74c8deac5860e2be473111 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Discursive Construction of Higher Education Institutional Academic Identities in Nigeria Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource There is an increase in brand marketing on the websites of universities in a bid to present the kind of identities that will best promote them. This study examines the identities universities project to market their brands within the context of consumer culture of the contemporary higher educational setting. Data for the study were obtained from the websites of 24 public and private universities in Nigeria and were analysed based on Fairclough’s (2015) dialectical relational theory and Roper and Parker’s (2006) insights on branding. The findings reveal seven kinds of identity: professional, national, transnational, humanist, Afrocentric, ethnic and religious. These identities range from the ideal to narrow-interest ones. The study concludes that identity construction in any university should aim primarily at advancing knowledge and producing total graduates who would be able to adapt and survive in any part of the world and contribute meaningfully to societal development. Language A language of the resource English https://repository.gctu.edu.gh/files/original/04c3c0a314d1d7c521f53e94fd6600d7.pdf 984189c2f815449bdd7f46e5fc31a4af Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Impact of Motivational Workshop on Financial Inclusion of Rural People in Bangladesh: Evidence from Randomized Controlled Trial Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Despite the expansion of financial institutions and the proliferation of mobile financial services, reaching the unbanked and bringing them under formal financial services has become a policy concern in many developing countries. Due to the lack of financial accounts, unbanked people prefer informal, risky, and inconvenient mechanisms for receiving, sending, and transferring money. Previous studies rely much on common interventions like no account maintenance and opening fees, easy documentation processes, and money subsidies for opening financial accounts. This study aims to examine the impact of the motivational workshop on opening savings accounts through causality among the unbanked people in a setting where the respondents are unbanked despite having all the requirements and many institutional offers to open savings accounts. We encouraged the unbanked people through a one-hour-long motivational workshop to open savings accounts. Based on our cross-sectional data and randomized controlled trial experiment among the 505 unbanked rural people at Dhubil union under Sirajganj in Bangladesh, we have evidence that motivational workshop positively impacts opening accounts by 32.33 percent. However, the account opening rate differs in terms of respondent’s preference for financial institutions. Our study also finds that unbanked people have the highest preference for mobile financial services for opening accounts resulting in 15.33 percent. The result of this study has some policy implications for adopting effective strategies for universal financial access in many developing countries. Source A related resource from which the described resource is derived https://www.mdpi.com/2227-7072/11/4/151 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource nderstanding and Managing the Advertising Process Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning. Publisher An entity responsible for making the resource available eBook Published Date A point or period of time associated with an event in the lifecycle of the resource 2021 Source A related resource from which the described resource is derived https://www.taylorfrancis.com/books/mono/10.4324/9781003008729/introduction-advertising-emmanuel-mogaji Language A language of the resource English https://repository.gctu.edu.gh/files/original/9af7a5dddd2fce552570271f4bc40da1.pdf 17488eebd5a6a39835bf299b919ec0df Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Interrogation of dialogic potential of university websites in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Interrogation of dialogic potential of university websites in Ghana Publisher An entity responsible for making the resource available sagepub.co.uk/journalsPermissions.nav Date A point or period of time associated with an event in the lifecycle of the resource 2013 Source A related resource from which the described resource is derived https://journals.sagepub.com/doi/pdf/10.1177/0266666913510167 Language A language of the resource English