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                <text>The digital world is still evolving with many opportunities and challenges. The mobile phone is one of the devices that has transformed the telecommunication industry. Repair of mobile phones places itself within the idea of circular economy in an urban setting, and the allied process like refurbishing, reengineering, and recycling are advantageous to the environment, contributing to sustainable development goals. This study sought to access the performance and skill gained by some students in selected second cycle institutions in Southern Ghana who undergone training to technologically fix mobile phones. The study found out that about 90% of the students were able to install, uninstall and repair mobile systems as well as becoming conversant with the use of various tools &amp; instruments in mobile phone repairing.</text>
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                <text>Examining people’s participation in corporate social responsibility development process: A study of Tullow Oil Ghana Limited</text>
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                <text>E Appah, MO Nketia, L Eghan</text>
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                <text>Local communities living close to production sites of oil drilling activities, all over the world, have in one way or the other suffered adverse impacts which the exploration companies try to appease through activities of Corporate Social Responsibility (CSR). The key is for each party to tap into the resources and expertise of the other, finding creative solutions to critical social and businesses challenges. This study is to find out the patterns of people's participation at different stages of Tullow’s Cooperate Social Responsibility development process, taking into account the participation of members of the community. The researcher engaged various stakeholders through the use of questionnaires and face to face interviews. At the end of the study, it was seen that practical CSR decision and implementation could hardly involve decisions of the local community in the coastal belt. As high as 90% of respondents had not gotten the opportunity by any Oil Company to either recount their losses or threats due to their operations. Also, almost all the respondents never had the opportunity to make input into Tullow’s CSR decisions regarding CSR projects. Tullow CSR is therefore seen as a strategic approach meant to reduce business risk rather than a participatory platform for both Tullow and the intended beneficiary community.</text>
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                <text>This study investigates the adoption and enhancement of digital health through e-consultation in Ghana's healthcare systems. It examines the challenges hindering the successful implementation of e-consultation, including security, privacy and awareness. By conducting a quantitative analysis and proposing a comprehensive model, this study aims to provide insights into overcoming these barriers, to improve healthcare accessibility and reduce disparities through e-consultation. The research integrates the DeLone and McLean IS Success Model, focusing on quality, use, user satisfaction, and net benefits, alongside the Diffusion of Innovation theory of technology adoption. The study employs a mixed-methods approach, combining literature review and quantitative analysis. Clinicians and patients received distinct questionnaires, covering knowledge, skills, performance, safety, and e-consultation challenges. Univariate statistics provides an initial data overview, followed by factor analysis. With a Kaiser-Meyer-Olkin value of 0.710 and Bartlett's test of sphericity yielding 1300.894, the data proves suitable for factor analysis. Using Principal Axis Factoring, the study reveals significant correlations among factors: Attitude, Regulatory Framework, Diffusion, and Acceptance. Based on these findings, an E-consultation Framework is proposed, emphasizing robust E-consultation Technology Frameworks. By adopting e-consultation and advanced digital health integration, Ghana can advance healthcare accessibility, diminish disparities, and enhance citizens' well-being within the digital health domain.</text>
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                <text>https://www.journal-isi.org/index.php/isi/article/view/553</text>
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                <text>Healthcare services are considered the backbone of society and human wellness. The recent institutional transformations in the healthcare services have enormous potential for research and the sector is fast becoming an exciting field of inquiry for marketing and management scholars. Given that marketers are concerned about the creation of value for customers, one of the latest trends in the healthcare sector in Africa is the application of tested and established principles of value creation in mainstream marketing to the healthcare sector. However, this remains a grey area which requires a comprehensive understanding and application of mainstream marketing and management principles. As a result, this book presents contemporary and thoughtful insights to address marketing and management related principles in healthcare delivery within the African context.</text>
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                <text>Healthcare services are considered the backbone of society and human wellness. The recent institutional transformations in the healthcare services have enormous potential for research and the&#13;
sector is fast becoming an exciting field of inquiry for marketing and management scholars. Given&#13;
that marketers are concerned about the creation of value for customers, one of the latest trends in&#13;
the healthcare sector in Africa is the application of tested and established principles of value creation in mainstream marketing to the healthcare sector. However, this remains a grey area which&#13;
requires a comprehensive understanding and application of mainstream marketing and management principles. As a result, this book presents contemporary and thoughtful insights to address&#13;
marketing and management related principles in healthcare delivery within the African context.&#13;
Healthcare services are considered the backbone of society and human wellness. In recent times,&#13;
these services have undergone extensive institutional transformation (Danaher and Gallan, 2016).&#13;
Within the context of this transformation, marketing, service quality and value creation enhance&#13;
the service experience of healthcare customers (Osei-Frimpong, 2016). For example, Sahoo and&#13;
Ghosh (2016) identified service delivery, amongst others, as a significant contributor to enhancing&#13;
customer satisfaction in private healthcare delivery. It is notable that the healthcare industry has&#13;
enormous potential and is fast becoming an exciting field of endeavour for marketing practitioners. Given that marketers are concerned about the creation of value for customers, one of the latest&#13;
trends in the healthcare sector is the application of tested and established principles of value creation in mainstream marketing to the healthcare sector.&#13;
Stremersch (2008) notes that the application of marketing to healthcare is a fascinating field&#13;
that will likely have more impact on society than any field of marketing. He further states that an&#13;
intrinsically unstable environment characterises this very relevant emerging field, hence raising&#13;
new questions. Changing regulations, discoveries and new health treatments continuously appear&#13;
and give rise to these questions. Furthermore, advancements in technology not only improve the&#13;
healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviours or changing roles in the&#13;
service delivery (Osei-Frimpong, Wilson and Lemke, 2018). Increasingly, there is a shift from the&#13;
doctor-led approach to a more patient-centred approach. About a decade ago, Kay (2007) argued&#13;
that healthcare organisations need to utilise marketing tools more effectively for customer information and assistance in their healthcare decisions. This effort can only be achieved by healthcare&#13;
2 Health Service Marketing Management in Africa&#13;
organisations that promote increased accessibility of care and improved quality of service. Kay&#13;
(2007) argued these points from the perspective of the US-based healthcare system described as&#13;
“market-based”.&#13;
In Africa, the importance of marketing-driven practices in improving the delivery of healthcare&#13;
services cannot be overemphasised. The issue of healthcare delivery and management is significant&#13;
for policymakers, private sector players and consumers of health-related services in developing&#13;
economy contexts. Scholars have strongly argued in favour of marketing and value creation in&#13;
healthcare service delivery in Africa (i.e. Wanjau, Muiruri and Ayodo, 2012; Mahmoud, 2016;&#13;
Osei-Frimpong 2016). For instance, in Ghana, Osei-Frimpong (2016) advocated for healthcare service providers to understand patient needs or goals and adopt a holistic engagement approach that&#13;
would result in positive experiences. Customer experience affects the perception of service quality and acceptability of healthcare services. In South Africa, Hasumi and Jacobsen (2014) found&#13;
that long waiting times, unavailable medications and staff who are perceived as being unfriendly&#13;
affected the acceptability of healthcare services. In Egypt, Shafei, Walburg and Taher (2015) identified areas of shortfall in service quality as including physician reliability, physician assurance,&#13;
nursing reliability and nursing assurance. In the Nigerian context, Adepoju, Opafunso and Ajayi&#13;
(2018) found that patients were not satisfied with the quality of service in most of the dimensions&#13;
assessed (i.e. assurance, reliability, tangibles, empathy and responsiveness). In a study on factors&#13;
affecting service quality in the public health sector in Kenya, Wanjau, Muiruri and Ayodo (2012)&#13;
found that low employee capacity, low technology adoption, ineffective communication channels&#13;
and insufficient funding affect service quality delivery to patients, thus influencing healthcare&#13;
service quality perceptions, patient satisfaction and loyalty. These examples of healthcare service&#13;
marketing research, in the present contexts, highlight the need to utilise marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of&#13;
service marketing and management principles to enhance the delivery of quality healthcare across&#13;
Africa and other developing economies. Therein lies the critical importance of this book.&#13;
Drawing on the above discussions, this new book on Health Service Marketing Management&#13;
responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on Africa, this book covers seven thematic areas,&#13;
namely: Strategy in Healthcare; Marketing Imperatives in Healthcare Management; Product and&#13;
Pricing Management in Healthcare; Distribution, Marketing Communications and Branding in&#13;
Healthcare; People, Physical Evidence and Service Quality Management in Healthcare; Process&#13;
Management in Healthcare; and Technology in Healthcare.</text>
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                <text>Understanding how student decides which University is important, more like understanding the consumer behaviour in order to develop the strategic marketing communications to engage with the students. In the competitive higher education market, developing strategies to reflect the decision making proves of the students is important for any University that wants to remain viable and attract partnership and global recognition. This concluding chapter on explorations on Student Choice in Africa presents practical implication and critical insights into factors influencing students’ choice of higher institution in Africa. Agenda for future research were also provided. It is anticipated that this will shape further discussion and theoretical advancement which will be relevant for scholars, students, managers, practitioners, and policymakers in the field of higher education marketing</text>
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                <text>https://link.springer.com/chapter/10.1007/978-3-030-39379-3_15</text>
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                <text>The purpose of this exploratory study is to highlight the potential of sports and especially&#13;
football as a nation building tool. Taking the particular case of a little known name in&#13;
international football circles, the study highlights a potential avenue for domestic league&#13;
development vis-à-vis the national league. The study is primarily documentary analysis&#13;
driven, drawing upon a mixture of official statistics, contingent literature and personal&#13;
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League Football. Insights are also drawn from the National Team, i.e., “The Wasps” or&#13;
“Amavubi” in Kinyarwanda – the local language. A similar approach has been undertaken&#13;
for the case of the Sharjah Football Club in the United Arab Emirates, The Nigerian Football&#13;
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Japoma Stadium (Douala), Ahmadou Ahidjo Stadium, and Olembé Stadium (Yaoundé), and&#13;
Kouekong Stadium (Bafoussam), Roumdé-Adjia Stadium (Garoua) and the Limbe Omnisport&#13;
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and Stade Régional de Nyamirambo (Kigali); Stade Huye; Bugesera Stadium; and Stade&#13;
Umuganda. Overall, the study advances a potential avenue for football governance,&#13;
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of football in a country at the forefront of African development.&#13;
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                <text>S Twumasi Ankrah, Isaac Ankrah</text>
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                <text>In this study, we explore both univariate and multivariate aspects of time series analysis. In the univariate aspect, we evaluated the predictive performance of three widely used univariate time series methods in forecasting the electricity consumption in Ghana during the 1980–2011 periods. The three univariate time series approaches are autoregressive integrated moving average (ARIMA), autoregressive fractional integrated moving average (ARFIMA) and exponential smoothing. In each approach, we examined competing models and the “best” model according to the minimum information criterion and diagnostic checking was selected. The forecast accuracy measure (ie; mean absolute forecast error, MAFE) was computed for each “best” model in the three different approaches. The empirical results revealed that the MAFE for ARIMA, ARFIMA and exponential smoothing were 31.3%, 9.4% and 41.6% respectively. Thus, the comparative analysis of the forecast performance of these methods clearly concluded that the ARFIMA method gives better forecast in predicting electricity consumption in Ghana. And, in the multivariate aspect, we examined whether GDP, export, import and population influences electricity consumption. The results revealed a feedback causality between electricity consumption and economic growth. Again, we established that there exists an uni-directional influence of import, export, population towards electricity consumption. The “best” model of the univariate approach is ARFIMA (2, 0.31, 1) with MAFE of 9.4% while the “best” model for the multivariate approach is vector error correction model VECM (3) with MAFE of 1.5 …</text>
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                <text>Laurie Butgereit, Chumani Charlie, Bester Chimbo, Willie Chinyamurindi, Liezel Cilliers, Paul Danquah, Saurav Deoraj, Saheed Faremi, Yinusa Faremi, Stephen Fashoto, Emmanuel Freeman, Vusumzi Funda, Fatima Gamieldien, Dennis Gookyi, Marilou Gravides, Raymond Gyaang, Andre Henney, Sanele Hlabisa, Abdulati Jahbel</text>
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                <text>Author Index Page 1 Author Index Abrahams, Shamir 175 Abugosseisa, Muna 26 Agbehadji, Israel Edem 114, 121 Agbehadzi, Richard Koblah 121 Agyemang, Justice 181 Ahmad, Tohari 52, 64 Akinnuwesi, Boluwaji 89 Akinyemi, Dr Lateef Adesola 187 Allie, Mogammad 193 Ampaguey, Jocelyn 215 Aroba, Oluwasegun Julius 38 Arthur, Ewura 1, 181 Asiedu, Derek 181 Avulekpor, Ebenezer 108 Batani, John 7, 12, 89 Bayaga, Anass 20 Blose, Max 187 Buhat-Mendoza, Dorothy 215 Butgereit, Laurie 26 Charlie, Chumani 32 Chimbo, Bester 102 Chinyamurindi, Willie 96 Cilliers, Liezel 32, 96 Danquah, Paul 1 Deoraj, Saurav 38 Faremi, Saheed 89 Faremi, Yinusa 89 Fashoto, Stephen 89 Freeman, Emmanuel 108, 114, 121 Funda, Vusumzi 44 Gamieldien, Fatima 193 Gookyi, Dennis 1, 181 Gravides, Marilou 215 Gyaang, Raymond 1 Henney, Andre 140, 193 Hlabisa, Sanele 199 Jahbel, Abdulati 52 237 2024 …</text>
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                <text>Re-engaging with Europe and the Commonwealth in a Post-Brexit Era</text>
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                <text>n this chapter, the discussion revolves around Africa’s engagement with the new Europe in a post-Brexit era – which, like AfCFTA, also became effective on 1 January 2021. The chapter discusses, on a broader level, Europe–Africa relations in the creative industries. Specific examples are drawn from the Commonwealth Agenda, and the France/German/Dutch relations at both the public and private spheres.</text>
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