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                <text>Theory and Cases, edited by George Babu and&#13;
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has shaped different regions, industries, and domains’ (2). This book documents how the&#13;
integration of digital technology into all areas of business and society fundamentally changes&#13;
the way businesses operate and deliver services to their consumers. Babu George is Associate&#13;
Professor of Management at Fort Hays State University, USA, while Justin Paul is Professor at&#13;
the Graduate School of Business, University of Puerto Rico, and member of Rollins College,&#13;
Florida, USA. Justin Paul is known widely for his introduction of the so-called Masstige model&#13;
and measures for brand management, the CPP Model for describing and comparing the&#13;
internationalization strategies along with the ‘7-Ps’ framework used in the study and practice&#13;
of international marketing.&#13;
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we are living in an age of rapid digitalization. In the information and communication&#13;
technology (ICT) sector, there has indeed been a global revolution resulting in radical&#13;
changes in the way people communicate with each other. This revolution has had an&#13;
enormous impact on the way international business is conducted. In the space of 50 years,&#13;
the digital world has grown to become crucial to the functioning of society. To illustrate,&#13;
a recent study reports that 95% of young American adults own a cell phone and 97% of&#13;
these cell owners use text messaging. Furthermore, 90% of young adults use social networking sites (Abatayo, Lynham, and Sherstyuk, 2017). Secondly, we can observe both positive&#13;
and negative aspects of societal digitization: we can note current controversies surrounding&#13;
globally networked enterprises such as Facebook. In their edited collection, George and Paul&#13;
as editors allow a balanced view on both the threats and opportunities that the digital&#13;
transformation of business and society create.&#13;
The book comprises 16 chapters, contributed by some seasoned and some early-career&#13;
scholars. In an introductory chapter, Babu George, the principal editor, incisively sketches&#13;
a comprehensive picture for understanding the issues and problems with regard to the&#13;
digital revolution. As he observes: ‘we have some evidence to support the claim that the&#13;
digital revolution has helped us improve not just our business enterprises but our overall&#13;
standard of living as a community of people, around the world’ (2).&#13;
In chapter 2, Maria Lai-Ling Lam and Kei-Wing Wong explore the human flourishing in&#13;
smart cities by focusing on the characteristics and relevant issues of two of Asia’s foremost&#13;
‘smart cities’: Singapore and Songdo, in the Republic in Korea. The study generates the&#13;
following interesting arguments. First, Singapore and Songo are highly centralized and&#13;
developed to attract foreign investments and competitiveness. The authors indicate that&#13;
the cities attached huge amount of China-sourced inward financial investments and tourists.&#13;
Both cities are framed as a smart city with all computerized accessible buildings and electrical&#13;
sensors. They are managed through a centralized operating system that combines data&#13;
analytics, big data, and urban informatics. Second, the standard of living in both cities is –&#13;
by national and international comparisons – relatively high. However, the authors highlight&#13;
some notable human and environmental concerns. For instance, Singapore’s smart city&#13;
development plan was publicly criticized for its ‘lack of citizen’s participation’ (22).&#13;
A process of so-called ‘McDonaldization’ continues and, therefore, citizens are treated as&#13;
consumers and entrepreneurs in these smart cities</text>
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