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                <text>This study conceptualises ethical consumption and climate change mitigation strategies by exploring the hospitality industry's challenges, solutions and practices. The study selected articles on ethical and climate change issues from the Scopus and Web of Science databases. The findings revealed a possible relationship between the antecedent factors of ethical consumption, ie, patronage of organic labels, green environmental management, waste management, renewable energy management, and climate change. The study anticipates the mitigating effects of climate change would significantly affect firms' sustainable competitiveness in emerging countries. This study enhances understanding of ethical consumption behaviour strategies, challenges, and solutions in emerging countries.</text>
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