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                <text>Factors Leading to Increased Online Engagement</text>
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                <text>The presence of the COVID-19 pandemic has deepened the need for businesses to reconsider their marketing strategies for survival. This has become necessary due to the shift in consumer habits and demands as a consequence of the crisis. The lockdown and social distancing among other factors have forced more businesses to result to the use of digital platforms in order to continue to meet the needs of their target audiences. Fortunately, consumers across the world have wholeheartedly embraced digital channels in fulfilling their needs and now seem to shop online much more than before. Nonetheless, in the digital platform era, the word engagement and participation are the fundamental non-transactional constructs employed to explain the nature of the participant's unique interactive experiences. In this chapter, the authors set out to look at some factors that could lead to increased online engagement …</text>
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                <text>Digital tourism experience for tourist site revisit</text>
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                <text>Purpose Digital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market perspective. Design/methodology/approach Anchored on the social cognitive theory, the study employed a quantitative method, using the convenience sampling to select 328 participants who responded to tourism and technology sharing items through an online questionnaire. The study's hypotheses were tested utilizing structural equation modelling. Findings The results suggest a significant influence of technology-based service innovativeness on service value, tourist site revisits and experience sharing through technology. Further, the findings also revealed the significant influence of service value on tourist site revisit and experience-sharing through technology. Research limitations/implications This study was conducted with …</text>
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                <text>The mediating role of financial service branding on investment decisions</text>
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                <text>Purpose This study seeks to assess the mediating role of financial service branding on investment decisions from the perspective of financial service investors. Design/methodology/approach Field data were obtained from 403 individuals and corporate investors in financial service institutions who invested savings and pensions funds into short to medium term financial instruments from an emerging market in sub-Saharan Africa (SSA). Data were analysed using the partial least squares structural equation modelling technique (PLS-SEM). Findings Branding significantly mediates return on investment (ROI) decisions. However, the ROI did not have a significant direct effect on investment decisions. ROI has a significant indirect effect on investment decisions due to branding influence on investors. Research limitations/implications Data collected was cross sectional. Future research can use longitudinal data for …</text>
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                <text>Corporate entrepreneurship has gained attention from both academics and practitioners due to its significant contribution to economic growth and overall firm performance. Nevertheless, the corporate entrepreneurship literature is evolving, with little known about how stakeholders affect the processes of corporate entrepreneurship in organizations. Therefore, this study is to explore the relationship between stakeholder integration and corporate entrepreneurship. The work is a nonempirical review of the literature with the development of a conceptual model. The study proposes that stakeholder integration capability can enhance corporate entrepreneurship among entrepreneurial firms. This conceptualization is unpinned by the stakeholder theory. The findings of the study indicate that entrepreneurial businesses must create and implement a thorough stakeholder management strategy to promote stakeholder …</text>
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                <text>Entrepreneurial Strategies for Effective Stakeholder Management in Africa</text>
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                <text>This article explores key dimensions of stakeholder management in Africa, including local partnerships, social impact initiatives, cultural diversity adaptability, and data analytics’ role in decision-making. It also compares the effectiveness of combined entrepreneurial strategies and seeks to enhance article management practices. The article consists primarily of a nonempirical survey of the literature and the construction of a conceptual model that will be tested in a subsequent article. The article contends that the varied characteristics of entrepreneurial strategies can benefit effective stakeholder management in the African context. The article additionally suggests that community trust and support may serve as moderators in the relationship between entrepreneurial strategies and effective stakeholder management. While the article provides a foundation for understanding the relationship between entrepreneurial strategies and stakeholder management in Africa, further empirical research and contextual exploration are necessary to fully grasp the nuances and practical implications of these concepts in the region. The article proposes that entrepreneurs utilise innovative technologies, data analytics, local partnerships, and cross-cultural training to engage with stakeholders, build cultural relevance, align initiatives with values, and employ multiple entrepreneurial strategies for risk reduction and innovation. This article proposes a framework of entrepreneurial strategies for stakeholder management in Africa. It integrates theories from different disciplines and adapts them to the African context. It also classifies stakeholder engagement modes and gives examples of successful practices. The article provides novel insights for entrepreneurs, researchers, and policymakers in Africa.</text>
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                <text>The Mediating Effect of Online Brand Engagement on Customer Experience: An Emerging Market Perspective</text>
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                <text>George Amoako, Paul Omari, Hayford Amegbe, George Cudjoe Agbemabiese, Thurasamy Ramayah</text>
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                <text>Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic word-of-mouth, digital platform and COVID-19 and customer experience from a developing country perspective, through the lens of the Service-Dominant Logic theory. Using the online survey method of data collection, a total of 552 valid responses were conveniently collected through a carefully designed questionnaire. The study employed the Partial Least Squares Structural Equation Modelling technique (PLS-SEM) to test the various hypotheses. The study revealed positive relationships between Covid-19, customer satisfaction electronic word of mouth and online brand engagement with the relationship being stronger for electronic word of mouth. The findings …</text>
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                <text>The healthcare sector in Ghana is undergoing significant transformation, driven by the rapid adoption of digital technologies. This study explores the intricate relationships between digital transformation, technological readiness, leadership support, and turnover intentions among healthcare professionals in Ghana, with a specific focus on the mediating and moderating roles of HR practices and psychological contract. Drawing on social exchange theory, the research investigates how these factors contribute to employees' perceptions and their subsequent decisions to remain with or leave an organization. A survey method was employed, collecting data from 509 healthcare workers using convenience sampling. The study utilized covariance-based structural equation modeling and fuzzy-set qualitative comparative analysis (fsQCA) to test hypotheses and analyze causal complexities. The findings reveal that both …</text>
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                <text>This paper aims to show how important it is for Higher Educational Institutions (HEIs) to be involved in the Continuous Professional Development (CPD) of alumni. The authors provide a model to show the value added to the product by CPD. This paper proposes ways in which institutions can make the best of the relationship with the student at each level proposed in the model. The major findings were that HEIs should get involved in CPD for its Alumni and CPD provides increased value to products of HEIs. Implications were that HEIs have a role to play in the CPD of their Alumni. This is the first study to introduce the Value-Adding CPD Knowledge Cycle Model.</text>
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                <text>Employees can be made ambassadors of organisations if well motivated. Employees who have bought into the vision of organisation can bring about positive change management. There are a number of factors that can affect the brand of a company. These factors could be the key players of organisational success as the perception of a company's brand is very critical for its survival or failure. In survival strategies employed by many consultants for corporate restructuring and turn around management, change management and its strategic processes are very crucial for the enhancement of the corporate brand. This paper seeks to suggest the levels of applying these processes for both internal and external stakeholders and its impact on brand enhancement and corporate image. The authors have however proposed a conceptual model in the research work to further substantiate the suggestions made.</text>
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