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                <text>The quality of lives humans will live in the future depends on the rigour of the training experts provide today’s future entrepreneurs to identify societal challenges and innovatively design solutions to address these challenges to create jobs, reduce poverty and contribute to economic development. Though findings from previous scholars show that teaching entrepreneurship from causation logic perspective (which mainly focuses on planning, control, and rational analysis to get to a predefined outcome) does not encourage creativity and innovative thinking and discourages most students from starting a business venture, most institutions and entrepreneurship educators still follow the causation logic. Since entrepreneurship and entrepreneurship education are context-specific and context-informed, we argue that teaching entrepreneurship with a focus on contextual innovation as well as technological innovation will better prepare future entrepreneurs to take up the challenge of creating meaningful ventures to solve societal problems, create jobs, and alleviate poverty. This position coheres with the effectuation logic which suggest that entrepreneurs need to rely on combinatorial resources that are readily available at hand and co-create opportunities rather than predefining goals in highly uncertain environments. As entrepreneurship is an inexorably complex process that lacks linearity, entrepreneurship education should target the entrepreneurial and venture founding processes that entrepreneurs go through to create successful ventures, which follow the effectuation logic rather than teaching about the various aspects of the business.&#13;
&#13;
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