264
10
3075
-
https://repository.gctu.edu.gh/files/original/f9ea9f9cc02c135470c2e1b76da6ec00.pdf
5704d21a3067d27091e4057cc598c9fc
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Title
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<strong>Faculty Research Publications</strong>
Text
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Title
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STRATEGIC COLLABORATIONSATATECHNOLOGY RESEARCH AND INNOVATION CENTRE IN GHANA
Creator
An entity primarily responsible for making the resource
Prince Obeng Lokko, Mark Ofori Nketia, Kofi Bobi Barimah
Description
An account of the resource
Nearly five years ago, the Ghana Technology University College (GTUC) responded to a call for proposals by the Council for Technical and Vocational Education and Training (COTVET) and the Ministry of Environment, Science, Technology and Innovation (MESTI) under Component 2 of the Ghana Skills and Technology Development Project (GSTDP). Funding received was used in the establishment of the Technology Research and Innovation Centre (TRIC) for technology and market-oriented research with an overarching goal of transferring technology to the public and industry. Ghana Technology University College is committed to bridging the gap between academia and industry, and the establishment of TRIC transformed this vision into reality. Nine projects were selected from presentations made at workshops by researchers from our academic faculties (ie, Faculty of Computing and Information Systems, Faculty of IT Business and Faculty of Engineering) in collaboration with their private industry partners. Thus, the implementation of the projects entailed cross-institutional collaborations between GTUC, COTVET and MESTI with the involvement of the private sector. This paper discusses the processes and outcomes of the implementation of the TRIC projects with recommendations for the sustainability of TRIC.
Date
A point or period of time associated with an event in the lifecycle of the resource
2018
Source
A related resource from which the described resource is derived
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_AA2O70AAAAJ&citation_for_view=_AA2O70AAAAJ:qjMakFHDy7sC
Language
A language of the resource
English
-
https://repository.gctu.edu.gh/files/original/1913b73eff112270d2b1b10bed799f37.pdf
bfc5b0301b3e5753f55816aaa3ec7b83
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Title
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MSc. Logistics and Air Traffic Management
Text
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Dublin Core
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Title
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Strategic Corporate Social Responsibility
Creator
An entity primarily responsible for making the resource
Werther, William B.
Publisher
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Sage
Date
A point or period of time associated with an event in the lifecycle of the resource
2011
-
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Faculty of IT Business
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
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Title
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Strategic Corporate Social Responsibility (CSR) Impact on Organizational Performance
Creator
An entity primarily responsible for making the resource
George K Amoako
Description
An account of the resource
The purpose of this article is to report as a study to help understand the overall role of strategic corporate social responsibility (CSR) in organizational performance. The treatment of the paper is through the review of the well-known research responsibilities of the relationship between enterprises and society on the Macao Portuguese-King website, and more specifically the performance of strategic corporate social responsibility organizations. The strategic corporate social responsibilities undertaken by various companies have analyzed the organization to discover how much performance indicators they affect people. It is difficult for researchers to tap out the previous research and empirical research that have not been rich in research in terms of corporate social responsibility relations, especially in the practice and performance of strategic corporate social responsibility. At the same time, the previous research on corporate social responsibility mainly focuses on It is its nature and impact on society and how loyal customers can be obtained through corporate social responsibility. This study shows that although some organizations have confused corporate social responsibility and charity reasoning to a certain extent, they realize that this is beneficial to both parties in society. Stakeholders and companies work together to integrate corporate social responsibility with other business activities. This research helps someone understand the impact of strategic corporate social responsibility on the organization and establish performance in the business. In addition, this study analyzes how business performance is positively or negatively affected. The level of integration that depends on the social responsibility of strategic enterprises is implemented by institutions. Research ...
Publisher
An entity responsible for making the resource available
Croatian Governance Research and Development Center & University of Malta School of Economics, Management and Accounting Insurance Department
Date
A point or period of time associated with an event in the lifecycle of the resource
2016
Source
A related resource from which the described resource is derived
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=100&pagesize=100&citation_for_view=hXmr_bYAAAAJ:kvJssbFybhEC
Language
A language of the resource
English
-
https://repository.gctu.edu.gh/files/original/d75b9a5fa41e455096417e61d278a3fd.pdf
c3e8124b277378f1903ab5014c5cb5c2
Dublin Core
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Title
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Graduate School
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
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Title
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Strategic Information Management Challenges and Strategies in Managing Information Systems.3rd Edition
Creator
An entity primarily responsible for making the resource
Galliers, D. Robert.,And Leidner, E. Dorothy
Subject
The topic of the resource
Management Information Systems
Publisher
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Butterworth-Heinemann
Date
A point or period of time associated with an event in the lifecycle of the resource
2003
Format
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PDF
Language
A language of the resource
English
-
https://repository.gctu.edu.gh/files/original/479e80995c080ebc648a34087ed7c558.pdf
09e18da431f4341f7dc16d631438ae00
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Faculty of IT Business
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
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Title
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Strategic Management
Creator
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Kennedy B. Reed
Subject
The topic of the resource
Management
Publisher
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Virginia Tech Publishing
Date
A point or period of time associated with an event in the lifecycle of the resource
2020
Format
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PDF
Rights
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This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
Language
A language of the resource
English
Type
The nature or genre of the resource
Text
-
https://repository.gctu.edu.gh/files/original/21548612735221227ecb32796a4077ac.pdf
f0a5b8958645c0e8bb4ea1f0000a2c62
Dublin Core
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Title
A name given to the resource
Graduate School
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
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Title
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Strategic Management and Case Analysis: An Integrated Approach
Creator
An entity primarily responsible for making the resource
Lori Anderson, Dirk Buengel, Joseph J. Simpson
Subject
The topic of the resource
Strategic Management
Publisher
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Virginia Tech Publishing
Date
A point or period of time associated with an event in the lifecycle of the resource
2025
Format
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PDF
Rights
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This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
Language
A language of the resource
English
Type
The nature or genre of the resource
Text
-
https://repository.gctu.edu.gh/files/original/5e5918e7c308de59d0c630b297cfc676.pdf
97c0c51f5b68b1a662c039ef57aa7922
Dublin Core
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Title
A name given to the resource
Graduate School
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
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Title
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Strategic Management, Concepts & Cases
Competitiveness and Globalization
8th Edition
Creator
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Michael A. Hitt
Publisher
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South-Western Cengage Learning
Date
A point or period of time associated with an event in the lifecycle of the resource
2009
-
https://repository.gctu.edu.gh/files/original/13af75c3da88417ac711e4ae384a9589.pdf
2691476000ad055adb18e57c1ae01033
Dublin Core
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Title
A name given to the resource
Graduate School
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
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Title
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Strategic Management. Competitiveness & Globalization
9th Edition
Creator
An entity primarily responsible for making the resource
Michael A. Hitt
Publisher
An entity responsible for making the resource available
South-Western Cengage Learning
Date
A point or period of time associated with an event in the lifecycle of the resource
2011
-
https://repository.gctu.edu.gh/files/original/c9d890db6ca8dbe996bddcab63982b9d.pdf
fb5f678658c5beb6ec1c522b36604535
Dublin Core
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Title
A name given to the resource
Faculty of IT Business
Dublin Core
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Title
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Strategic Marketing Communications of African Universities
Creator
An entity primarily responsible for making the resource
Robert Ebo Hinson.
Description
An account of the resource
Strategic marketing of higher education encompasses the efforts made by tertiary or higher education
institutions to develop a better understanding of the needs of their prospective customers in order to design
products and services to meet and exceed these needs. These marketing activities of tertiary institutions should
usually be carried out through the execution of purposeful conversations with all the university brand
stakeholders, and this is the function of brand marketing communications. Brand marketing communications
seeks to integrate multiple consumer contact points that occur through the purchase of commercial messages in
paid, earned, and owned media to deliver persuasive and impactful statements about higher education brands.
Persuasive brand communications is a critical pillar in the successful marketing efforts of universities
worldwide, and this new edited book focuses on marketing and brand communication issues from an African
perspective. This chapter introduces the coverage and contents of the book, highlighting the different themes
and chapters.
Source
A related resource from which the described resource is derived
https://gala.gre.ac.uk/id/eprint/26167/7/26167%20MOGAJI_Strategic_Marketing_Communications_Of_African_Universities_Introduction_%28AAM%29_2019.pdf
Language
A language of the resource
English
-
https://repository.gctu.edu.gh/files/original/2fcf56f0aec4a2aa94162c1eb6f6b50c.pdf
b755997abf15fa8c2a1088441cf61ed1
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Faculty of IT Business
Dublin Core
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Title
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Strategic Marketing of Higher Education in Africa
Creator
An entity primarily responsible for making the resource
Robert Ebo Hinson
Description
An account of the resource
Strategic marketing of higher education encompasses the efforts made by tertiary
or higher education institutions to develop a better understanding of the needs of
their prospective customers in order to design products and services to meet and
exceed these needs. These marketing activities of tertiary institutions should
usually be carried out through the execution of purposeful conversations with all
the university brand stakeholders, and this is the function of brand marketing
communications (Mogaji, 2016). Brand marketing communications seeks to
integrate multiple consumer contact points that occur through the purchase
of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about higher education brands. Persuasive brand
communications is a critical pillar in the successful marketing efforts of universities worldwide, and this new edited book focuses on marketing and
brand communication issues from an African perspective.
Africa is the second-largest continent, both in area and population, of the
seven continents in the world. The continent is vast as is its education system
designed to meet the educational needs of its citizens; however, there is a dearth
of insight into this vast education system, especially its higher education institutions despite the fact that higher education is known to support countries’ social,
economic, and cultural progress (Alcaide-Pulido, Alves, & Gutiérrez-Villar,
2017). While acknowledging the limited theoretical insight into marketing
higher education in Africa (Maringe & Foskett, 2002; Ivy, 2008) research
abounds on higher education in the developed countries, highlighting a gap in
knowledge that needs to be filled.
Universities in Africa are continually advancing towards providing better
quality education (Olaleye, Ukpabi, & Mogaji, 2020). While there is a shortage
of funds for existing universities, governments are still creating more universities, private institutions are also establishing universities to meet these
growing demands, and likewise, universities in the developed countries are
opening international branch campuses in Africa (Chee, Butt, Wilkins, & Ong,
2016; Maringe, 2009). The changing demographics of prospective students in
Africa is also changing – they are more demanding, mobile, and tech-savvy and
take time to search for information (Michael, 2004). These dynamics within
the sector is necessitating the need for strategic marketing of higher education
as universities are becoming more business-oriented in the competitive higher
education market (Ndofirepi, Farinloye, & Mogaji, 2020).
Marketing of higher education is necessitated based on the need to deliver a
service to the market to those who can afford it (Mogaji & Yoon, 2019). In
other words, some prospective students want to acquire tertiary education, and
likewise, some universities need more students in order to remain commercially
viable. Universities need to be strategic to portray how different and unique they
are as this becomes a competitive advantage (Mackelo & Drūteikienė, 2010) and
building this unique brand image as a university means more significant advantages are possible (Hemsley-Brown & Oplatka, 2006). The African context with
these marketing dynamics, however, needs to be acknowledged.
A significant challenge that colleges and universities in Africa face apart from
the state and standards of the campuses is that they are not deemed to be
competitive enough for consumers to perceive them as offering better products
and services than their competitors. Besides, there are external challenges, often
not in control of the university. There are challenges with the countries in
terms of safety, security, and opportunities, as well as the macroeconomic
stability living standards, inflation, and unemployment.
The challenges of African universities are multifaceted. They face unique
developmental challenges located in narratives of poverty, postcolonialism,
coloniality, and more recently, decolonisation (Maringe, 2020). There is a gap
in knowledge with regards to the marketing of higher education on the continent as the strategies adopted in the developed countries with a developed
educational sector may not necessarily work in Africa (Mogaji, Farinloye, &
Aririguzoh, 2017). Even though there are some developed higher education
systems in Africa, such as in South Africa and Egypt, there is still a gap in
knowledge about the African higher education market. Thus, there is need for
better understanding of the higher education market and importantly their
marketing challenges which informs the marketing communications strategies
to be adopted.
This book fills that gap in knowledge. It addresses one of the many sectors
involved in developing the capacity of universities in Africa. While there are
challenges with the administration of the universities, funding structure, curriculum, and quality of education (Maringe, 2005; Mogaji, 2019), this book
focuses on the strategic marketing communications of the universities as they
engage with various stakeholders and enhances managers’ decision-making
capacity. This book offers empirical insight into the higher education market
across the continent. It offers significant theoretical and marketing practice
implications for academics, higher education administrators, and practitioners
on how best to reach out to prospective students in the competitive higher
education market using digital media and creating a brand that stands out.
Likewise, international practitioners aiming to market to prospective African
students or wishing to start partnerships with existing African universities will
2 Emmanuel Mogaji et al.
also find this relevant in understanding the dynamics of the African higher
education market. We hope that this book meaningfully advances our
comprehension of marketing higher education in Africa and that it will
stimulate further research.
Language
A language of the resource
English