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This study aims to determine the impact of social media usage on university student’s academic performance in Ghana.&#13;
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A quantitative research method was used for the study. With the aid of a simple random sampling technique, quantitative data were obtained from 373 out of 400 respondents representing 93 per cent of volunteered participants. Data collected was analysed using structural equation modelling to establish the relationship among social media information, social media entertainment, social media innovation, social media knowledge generation and student performance.&#13;
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The findings of this study indicate that social media information, social media innovation and social media entertainment all had a significant positive influence on social media knowledge generation, which has wide learning and knowledge management implications. Also, the study …</text>
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                <text>Achieving the 17 sustainable development goals (SDGs) has become very important in the survival of the human race and the earth's ecosystem. The purpose of this study is to see the effectiveness of social media communication and how it influences consumer behavior perception on environmental sustainability and the role of social media influencers. This chapter is a conceptual manuscript. The researcher used literature from good and reliable databases such as Emerald, Sage, Taylor &amp; Francis, Web of Science, Elsevier, and others. Desk research was adopted and literature covering the relevant constructs in the title and model were reviewed and thoroughly discussed and meanings and implications were synthesized.</text>
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