255 10 3075 https://repository.gctu.edu.gh/files/original/42a6883990edd7b23b28f9552fda167f.pdf 95d6db3b6c67ae2113f2f8194483edfd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sharing Ecosystem Services Building More Sustainable and Resilient Society Creator An entity primarily responsible for making the resource Osamu Saito Subject The topic of the resource Computer Science Publisher An entity responsible for making the resource available Springer Date A point or period of time associated with an event in the lifecycle of the resource 2020 Format The file format, physical medium, or dimensions of the resource Text Language A language of the resource English https://repository.gctu.edu.gh/files/original/c3d0fdbb2e49a3c204d664b40ea846cc.pdf a2cdfb41a633c275fb1ed9146a8550da Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Shifting Patterns of Agricultural Trade: The Protectionism Outbreak and Food Security Creator An entity primarily responsible for making the resource Vasilii Erokhin (editor), Gao Tianming (editor), Jean Vasile Andrei Subject The topic of the resource AGRICULTURAL TRADE Publisher An entity responsible for making the resource available Springer Date A point or period of time associated with an event in the lifecycle of the resource 2021 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English https://repository.gctu.edu.gh/files/original/75a29bd2e3d12241b75f1002513734bc.pdf 9b83e4835f37ad940ff1b7657319db46 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Short video narratives, brand equity dimensions and hortitourism patronage: does real-world video matter? Description An account of the resource Purpose – Using the transportation theory, and the brand equity model, this study aims to examine how short video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to patronise. Further, the study tested the moderating role of real-world video between the brand equity dimensions and intention to patronise. Design/methodology/approach – A sequential explanatory mixed method is adopted for this study. An empirical study was conducted in the first phase with 1,119 participants. In the second phase, the quantitative results were used to develop a semi-structured interview guide for in-depth interviews with 9 respondents to validate the quantitative outcomes. The structural equation modelling technique was utilised to analyse the quantitative data, whereas content analysis was used for the qualitative data. Findings – The results revealed that short video narratives lead to horti-awareness, image and value. Additionally, horti-awareness, and value had a significant impact on intention to patronise horti-tourism destinations. Another interesting observation is that the negative perceived quality might be as a result of the short video emanating from a tourist perspective. Importantly, potential tourists perceived the real-world video to be authentic, thus strengthening the relationship between the brand equity dimensions and intention to patronise. Practical implications – This research provided valuable insights for marketers/management and stakeholders within the tourism and hospitality sector to achieve benefits derived from the findings of the study. Originality/value – To the best of the authors knowledge, this study is the first attempt to embed the theory of transportation and the brand equity model in understanding horti-tourism destinations, which can rarely be found in extant literature. Keywords Short video narratives, Intention to patronise, Brand equity, Real-world video, Horti-tourism Paper type Research paper Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2025 Source A related resource from which the described resource is derived https://www.emerald.com/insight/content/doi/10.1108/jhti-10-2023-0767/full/pdf?title=short-video-narratives-brand-equity-dimensions-and-horti-tourism-patronage-does-real-world-video-matter Language A language of the resource English Creator An entity primarily responsible for making the resource Robert Ebo Hinson https://repository.gctu.edu.gh/files/original/dd227c32706fa3329a1cba0184e6edc4.pdf 20504c1d8f2a35df29a5a4c7a5d0698e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Signals and Systems Analysis Creator An entity primarily responsible for making the resource M. J. Roberts Publisher An entity responsible for making the resource available The McGraw-Hill Companies, Inc Date A point or period of time associated with an event in the lifecycle of the resource 2012 Subject The topic of the resource Electrical, Electronics, and Signal Processing Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/c816a8d305acb27f9c26d14bea5c19c7.pdf 2fd384350b5f2da346b2d34085aebecb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Signals and Systems Principles and Applications Creator An entity primarily responsible for making the resource Shaila Dinkar Apte Publisher An entity responsible for making the resource available Cambridge University Press Date A point or period of time associated with an event in the lifecycle of the resource 2016 Subject The topic of the resource Electrical, Electronics, and Signal Processing Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Tex https://repository.gctu.edu.gh/files/original/1a95e9ea7ce4d9dbeafdd76ac12b115a.pdf 6f2b538c98e0786e26bd24b6bf8563f9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Signals and Systems Using MATLAB Creator An entity primarily responsible for making the resource Luis F. Chaparro Publisher An entity responsible for making the resource available Elsevier Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2011 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text Subject The topic of the resource Electrical, Electronics and Signal Processing https://repository.gctu.edu.gh/files/original/e11005375a4295a9bb336a3ef038e78b.pdf 0696fc4c58e143acb1c97524765dd980 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Signals and Systems, Edition 6.0 Creator An entity primarily responsible for making the resource Michael D. Adams Subject The topic of the resource Electrical, Electronics and Signal Processing Publisher An entity responsible for making the resource available Self-publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/38fb6b364d68370d8be7b4e918478e26.pdf 4c069123783e4f95bce005f3d4ef2a06 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Signals and Systems: A One-Semester Modular Course Creator An entity primarily responsible for making the resource Khalid Sayood Subject The topic of the resource Electrical, Electronics and Signal Processing Publisher An entity responsible for making the resource available Morgan & Claypool Date A point or period of time associated with an event in the lifecycle of the resource 2021 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/acabdf72249a8b7271590ba7e70e4a47.pdf 2c9dc493af65207727e528fcffb9eca5 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Signals, Processes, and Systems An Interactive Multimedia Introduction to Signal Processing Creator An entity primarily responsible for making the resource Ulrich Karrenberg Subject The topic of the resource Multimedia Technology Publisher An entity responsible for making the resource available Springer Date A point or period of time associated with an event in the lifecycle of the resource 2013 Format The file format, physical medium, or dimensions of the resource Text Language A language of the resource English https://repository.gctu.edu.gh/files/original/9ffb6a85c937319b356005575f76cc0a.pdf 57b3974a71092170d4688f889093a17f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Signals, Systems, and Transforms Creator An entity primarily responsible for making the resource Charles L. Phillips Publisher An entity responsible for making the resource available Pearson Education, Inc Date A point or period of time associated with an event in the lifecycle of the resource 2008 Subject The topic of the resource Electrical, Electronics, and Signal Processing Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text