250 10 3075 https://repository.gctu.edu.gh/files/original/c9d890db6ca8dbe996bddcab63982b9d.pdf fb5f678658c5beb6ec1c522b36604535 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Marketing Communications of African Universities Creator An entity primarily responsible for making the resource Robert Ebo Hinson. Description An account of the resource Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and exceed these needs. These marketing activities of tertiary institutions should usually be carried out through the execution of purposeful conversations with all the university brand stakeholders, and this is the function of brand marketing communications. Brand marketing communications seeks to integrate multiple consumer contact points that occur through the purchase of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about higher education brands. Persuasive brand communications is a critical pillar in the successful marketing efforts of universities worldwide, and this new edited book focuses on marketing and brand communication issues from an African perspective. This chapter introduces the coverage and contents of the book, highlighting the different themes and chapters. Source A related resource from which the described resource is derived https://gala.gre.ac.uk/id/eprint/26167/7/26167%20MOGAJI_Strategic_Marketing_Communications_Of_African_Universities_Introduction_%28AAM%29_2019.pdf Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Re-engaging with Europe and the Commonwealth in a Post-Brexit Era Creator An entity primarily responsible for making the resource Robert Ebo Hinsonn . Description An account of the resource n this chapter, the discussion revolves around Africa’s engagement with the new Europe in a post-Brexit era – which, like AfCFTA, also became effective on 1 January 2021. The chapter discusses, on a broader level, Europe–Africa relations in the creative industries. Specific examples are drawn from the Commonwealth Agenda, and the France/German/Dutch relations at both the public and private spheres. Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://www.emerald.com/insight/content/doi/10.1108/978-1-80071-302-420211004/full/html Language A language of the resource English https://repository.gctu.edu.gh/files/original/e1e2c6c385534d315480b79a3aa01f07.pdf 7122c9416379f2b9e343245b67cc8647 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Oil: An Overview of the Petroleum Industry. Sixth Edition Creator An entity primarily responsible for making the resource Robert Grace Publisher An entity responsible for making the resource available Gulf Publishing Company Date A point or period of time associated with an event in the lifecycle of the resource 2007 https://repository.gctu.edu.gh/files/original/28f44b1c5256299aa74b11aa63de4050.pdf 8f2e10e732756a610deda9f62d61a074 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Practical Foundations for Programming Languages. 2nd Edition Creator An entity primarily responsible for making the resource Robert Harper Subject The topic of the resource Principles of Programming Publisher An entity responsible for making the resource available Cambridge University Press Date A point or period of time associated with an event in the lifecycle of the resource 2016 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/cb0832bdba0cb31dc5747ae6526c5359.pdf 6d6fb0cbf978d14a70775d2eac83c928 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis for Financial Management Creator An entity primarily responsible for making the resource Robert Higgins Subject The topic of the resource Finance Publisher An entity responsible for making the resource available McGraw-Hill Higher Education Date A point or period of time associated with an event in the lifecycle of the resource 2015 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English https://repository.gctu.edu.gh/files/original/85ca82b21adfc792af10a3d9cbd709dd.pdf 20a395689cda8aade6db04ff63d440d6 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Introduction to Engineering Technology. 8th Edition Creator An entity primarily responsible for making the resource Robert J. Pond, Jeffrey L. Rankinen Subject The topic of the resource Engineering Technology Publisher An entity responsible for making the resource available Pearson Date A point or period of time associated with an event in the lifecycle of the resource 2013 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The mediating role of financial service branding on investment decisions: an emerging market's perspective Creator An entity primarily responsible for making the resource Robert Kwame Dzogbenuku, George Kofi Amoako, Albert Martins Description An account of the resource Purpose This study seeks to assess the mediating role of financial service branding on investment decisions from the perspective of financial service investors. Design/methodology/approach Field data were obtained from 403 individuals and corporate investors in financial service institutions who invested savings and pensions funds into short to medium term financial instruments from an emerging market in sub-Saharan Africa (SSA). Data were analysed using the partial least squares structural equation modelling technique (PLS-SEM). Findings Branding significantly mediates return on investment (ROI) decisions. However, the ROI did not have a significant direct effect on investment decisions. ROI has a significant indirect effect on investment decisions due to branding influence on investors. Research limitations/implications Data collected was cross sectional. Future research can use longitudinal data for better long … Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:1wZ_wKGpLuwC Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The mediating role of financial service branding on investment decisions Creator An entity primarily responsible for making the resource Robert Kwame Dzogbenuku, George Kofi Amoako, Albert Martins Description An account of the resource Purpose This study seeks to assess the mediating role of financial service branding on investment decisions from the perspective of financial service investors. Design/methodology/approach Field data were obtained from 403 individuals and corporate investors in financial service institutions who invested savings and pensions funds into short to medium term financial instruments from an emerging market in sub-Saharan Africa (SSA). Data were analysed using the partial least squares structural equation modelling technique (PLS-SEM). Findings Branding significantly mediates return on investment (ROI) decisions. However, the ROI did not have a significant direct effect on investment decisions. ROI has a significant indirect effect on investment decisions due to branding influence on investors. Research limitations/implications Data collected was cross sectional. Future research can use longitudinal data for … Publisher An entity responsible for making the resource available Emerald Group Holdings Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:BFa5h04uPMwC Language A language of the resource English https://repository.gctu.edu.gh/files/original/9c4939bcf2fc2dbcb77d4a03cd06904a.pdf 11bc69a3cdba95db1beb2d0e15b3f217 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Social media and student performance: the moderating role of ICT knowledge Creator An entity primarily responsible for making the resource Robert Kwame Dzogbenuku, George Kofi Amoako, Desmond K Kumi Description An account of the resource Purpose This study aims to determine the impact of social media usage on university student’s academic performance in Ghana. Design/methodology/approach A quantitative research method was used for the study. With the aid of a simple random sampling technique, quantitative data were obtained from 373 out of 400 respondents representing 93 per cent of volunteered participants. Data collected was analysed using structural equation modelling to establish the relationship among social media information, social media entertainment, social media innovation, social media knowledge generation and student performance. Findings The findings of this study indicate that social media information, social media innovation and social media entertainment all had a significant positive influence on social media knowledge generation, which has wide learning and knowledge management implications. Also, the study … Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2020 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:_9Xh93LWpsYC Language A language of the resource English https://repository.gctu.edu.gh/files/original/75a5f886532706ecf0f85c4bdd3e061f.pdf 4c573fd8c52b751bfde416b58537c8c7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Digital payments and financial wellbeing of the rural poor: The moderating role of age and gender Creator An entity primarily responsible for making the resource Robert Kwame Dzogbenuku, George Kofi Amoako, Desmond K Kumi, Gifty Agyeiwaa Bonsu Description An account of the resource This study aimed to evaluate the financial wellbeing experiences of digital payment systems in Ghana, an emerging economy, using a case study with special emphasis on gender and age. Quantitative data were obtained from customers and mobile money agents operating in two poor rural districts. The study established a significant positive connection between security and satisfaction, ease of use and satisfaction, and convenience and satisfaction in relation to digital payment systems in emerging markets. Also, customer satisfaction mediates trust and the digital payment experience of the poor. The findings also revealed that customer experience of digital payment systems differs based on gender and age categories. Males appeared to value ease of use rather than great customer experience, whereas females valued security over great customer experience. Great customer experience leads to stronger trust … Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:MNNNGtAgD4EC Language A language of the resource English