246 10 3075 https://repository.gctu.edu.gh/files/original/20d3af264b850b92462ff192709a85dd.pdf 277276ee5e7881859bf103566248320b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Decoding Coca-Cola Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource In 2019, the brand consultancy Interbrand ranked the world’s most important brands. Based on the perception of the brand across the world, the value that the brand adds to the company, and the brand’s future plans, Interbrand positioned Coke as the fifth most important brand in the world. Despite declining sales over the last five years, Coke’s worth was estimated at US$63.4 million, a figure that outranked Disney, McDonald’s, and Facebook (Khan, 2019). The salience of Coke is testament to the degree to which Coca-Cola has successfully constructed, cultivated, and sustained its brand for over 135 years. Its longevity and durability also tell further stories about the complex and multifaceted processes that underpin branding. Identifying these different and often obscured processes, and examining the nature of their contribution to the Coke brand, is the aim of this unique collection. As an interdisciplinary collection, the following chapters not only adopt multiple approaches; they also traverse time and space. Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2021 Source A related resource from which the described resource is derived https://scholar.google.com/scholar?start=180&q=Robert+Ebo+Hinson&hl=en&as_sdt=0,5 Language A language of the resource English https://repository.gctu.edu.gh/files/original/075bd2c4e67b496427a083a03c8dc7f4.pdf 1c7477d88d9acfdd7c2d3b4c5d75985a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource ThePerceived Utility and University Enrolment IntentioninIndonesia: StudentsPerspective Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This study investigates the difference between the utility of general higher education (GHE) and Islamic higher education (IHE),students' enrolment intention, and their correlation. Data werecollected using questionnaires. The participantsof this study were 753 students in South Kalimantan, Indonesia.Researchers used convenience and snowballing sampling techniques. Data analysis used the Wilcoxon Signed Rank Test and Spearman'scorrelation. This study proves that the level of utility and all its factors (economic and non-economic benefit, probability ofsuccess, and cost) differ significantly between GHE and IHE(Sig0.05). Moreover, it was found that all factors correlate with enrolment intention(Sig0.05).However, correlation coefficients indicate that the costof GHE and IHE is the factor with the weakest correlation (p=0,139andp=0.084) with enrolment intention. The strongest correlation with enrolment intention is the utilityof GHE and IHE(p=0,597and p=0.579)and the possibility of success in GHE and IHE(p=0,614 and p=0.530). This study offerspractical recommendations for higher education institutions and suggests future research Publisher An entity responsible for making the resource available The Perceived Utility and University Enrolment Intention in Indonesia. Source A related resource from which the described resource is derived https://jurnal.iainponorogo.ac.id/index.php/cendekia/article/view/7364/pdf Language A language of the resource English https://repository.gctu.edu.gh/files/original/b8308ebd6a435d5af9dc65a4609a3c8c.pdf da59441c269fb7db4b7b0d5c557dc34c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Transformative Governance: Utilizing Social Media Dynamics to Improve Public Service Implementation in the Digital Age in Indonesia Description An account of the resource The widespread use of social media has fundamentally changed the way people communicate, collaborate, and interact and led to significant shifts in the social structure and contemporary cultural order. This study aims to analyze the role of social media in revolutionizing the implementation of public services in the digital era. The method used is a qualitative approach by utilizing Google Collab and Nvivo’s analysis tools. Key findings show that internet use is dominated by adolescents and adults, which accelerates the adoption of public services through social media, mainly due to the high level of technological literacy among users. The results of this study contribute to the literature by emphasizing the role of social media as an effective tool to overcome the limitations of conventional communication in public services. The practical implications of this study show the potential for improving public service standards at the international level through the optimization of social media in reaching the community more widely and efficiently. Publisher An entity responsible for making the resource available Nyimak Journal of Communication Date A point or period of time associated with an event in the lifecycle of the resource 2024 Source A related resource from which the described resource is derived https://www.researchgate.net/profile/Muhammad-Younus-21/publication/384998959_Transformative_Governance_Utilizing_Social_Media_Dynamics_to_Improve_Public_Service_Implementation_in_the_Digital_Age_in_Indonesia/links/6710e369069cb92a8119cb71/Transformative-Governance-Utilizing-Social-Media-Dynamics-to-Improve-Public-Service-Implementation-in-the-Digital-Age-in-Indonesia.pdf Creator An entity primarily responsible for making the resource Robert Ebo Hinson Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Physical Activity Among African Academics in a Post-COVID-19 Era: The Terrain for Action Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Te situation caused by the Covid-19 global crisis has led universities to make abrupt and immediate changes to continue training their students virtually (Bao, 2020). Universities have had to urgently adapt their strategies to respond to the crisis since the beginning of the epidemic to carry on with their daily tasks efciently (Ali, 2020; Kieu et al., 2020). Time, however, was against the stakeholders as they had to plan to immediately adjust their teaching style and Source A related resource from which the described resource is derived https://www.researchgate.net/profile/Varsha-Jain-6/publication/358600114_Role_of_Culture_in_Developing_Transformative_Leadership_for_Higher_Education_in_Emerging_Economies/links/64a7acfcb9ed6874a501cd5e/Role-of-Culture-in-Developing-Transformative-Leadership-for-Higher-Education-in-Emerging-Economies.pdf#page=168 Language A language of the resource English https://repository.gctu.edu.gh/files/original/c3fae9ae993b5e1a58a3aa3e01e95ffc.pdf 3b55396756425556950c6becb19ff684 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Two-way communication on bank websites in Ghana: A data triangulation approach Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource The objective of the study was to assess how banks adopt a two-way communication approach in communicating with their customers. It further examined the difference that exists between the websites of locally and foreign owned banks operating in Ghana with respect to their dialogic potentials. The study employed both quantitative and qualitative approaches. Data was obtained from the contents of the websites as well as from customers of the banks considered. A two-sample t-test was used to test the hypotheses. The results show that all the banks incorporate ease of interface, usefulness of information and conservation of visitors’ features in their websites. Again, the results show that significant differences exist between locally-owned banks and foreign-owned banks with regards to user perceptions of the conservation of visitors’ principles on bank websites. The findings are that user perceptions must be taken into consideration in the development of websites. Firms should avoid the temptation of blindly imitating other websites without considering the input of specific users and other stakeholders. The novelty of the research stems from the data triangulation approach used. Publisher An entity responsible for making the resource available sagepub.co.uk/journalsPermissions.nav Date A point or period of time associated with an event in the lifecycle of the resource 2015 Source A related resource from which the described resource is derived https://journals.sagepub.com/doi/pdf/10.1177/0266666915605556 Language A language of the resource English https://repository.gctu.edu.gh/files/original/6d4cd4d9c20b50447fa4d1db8f16eab1.pdf 8d1741e93f36e7cf8b4a17d22b2851cb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Evaluating hotel websites as a marketing communication channel: A dialogic perspective Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Abstract The purpose of this paper is to assess hotel websites as a marketing communication tool using Kent and Taylor’s (1998) dialogic principles. This study was executed qualitatively using content analysis of 42 hotel websites in Ghana. The results of the study show that hotels in Ghana are adequately utilising websites as a marketing communication tool. The findings further show a preponderant use of the principle of conservation of visitors and the dialogic loop principle by the sampled hotel websites. However, the majority of the sampled websites performed rather poorly on the return visit principle. The research contributes to the scarce literature on hospitality management in an emerging economy context. Publisher An entity responsible for making the resource available sagepub.co.uk/journalsPermission Date A point or period of time associated with an event in the lifecycle of the resource 2015 Source A related resource from which the described resource is derived https://journals.sagepub.com/doi/pdf/10.1177/0266666915570506 Language A language of the resource English https://repository.gctu.edu.gh/files/original/44120e3c17eb3c2876ef140a92e2db5d.pdf 9d4c46246aa7a61cf63602d617e0d256 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors Influencing Students’ Choice of a Federal University: ACase Study of a Nigerian Federal University Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource The factors affecting students’ choice of higher education is essential for the university’s management. Various research across the world has been carried out to understand how students select their preferred universities for tertiary study; however, there is a shortage of insight from an African perspective. Specifically focusing on a federal university in Nigeria, this study aims to explore factors influencing students’ interest in the school and why they selected it as their study location. A structured questionnaire from 282 undergraduate students based on stratified random sampling was used to understand these choice factors. The study found that personal interest greatly influenced students’ decisions, followed by parental influence, university reputation, university ranking, and fees. The results provide an understanding of students’ choices for universities in a Nigerian context, which is a loose representation of the general influences of students’ choice for study sites on the continent. This would enable stakeholders working in the Nigerian education sector including academics, administrators and practitioners and international collaborators to understand the most effective ways to reach out to prospective students and draw useful lessons for universities' marketing strategies, which could be recommended not only in Nigeria but in Africa at larg Source A related resource from which the described resource is derived https://gala.gre.ac.uk/id/eprint/26161/7/26161%20MOGAJI_Factors_Influencing_Students_Choice_Of_A_Federal_University_%28AAM%29_2019.pdf Language A language of the resource English https://repository.gctu.edu.gh/files/original/ad7724bfdca726db5b35924718e8bfdf.pdf e1e5775c03fa391432e2f9b4ac5f30e8 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Practices of Rural Micro and Small Businesses in Ghana: The Role of Public Policy Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, this study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies affect micro and small business activities and growth. The results show that rural micro and small businesses weave morality and religiosity into their commercial activities and survive in a competitive subsistence marketplace by engaging with social networks, relationships with customers, and relationships with staff. The interdependence among these relationships contributes to the competitive positioning of the business and its intelligence gathering. Despite the existence of government programs to fund micro and small business startups, most owner-managers use social networks to initially fund and grow their businesses. The paper ends with implications and future research directions. Publisher An entity responsible for making the resource available sagepub.com/journalsPermissions.nav Date A point or period of time associated with an event in the lifecycle of the resource 2017 Source A related resource from which the described resource is derived https://journals.sagepub.com/doi/pdf/10.1177/0276146717741067 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Role of Culture in Developing Transformative Leadership for Higher Education in Emerging Economies Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Organizations are bound together with a glue which is known as culture. Higher education institutions such as colleges and universities, just like any other organizations, have to efectively communicate their culture in terms of their mission, vision, and purpose in an ever-changing world (Vasudeva & Mogaji, 2020). During the COVID-19 pandemic, higher education institutions have been confronted with keeping their culture intact and remaining relevant to the students and the workforce (leadership, instructors, researchers, administrators, and the support staf) while they work from home. Te pandemic has afected higher education institutions severely as attracting and enrolling new students has become more difcult in this fnancially unstable time, as has engaging existing students who do not have the resources to connect virtually (McCarthy, 2020; Moody’s, 2020). Such challenges faced by higher education institutes are heightened in developing economies as they have been under the stress of poor infrastructure, governmental support (Olaleye et al., 2020), and lower literacy rates. Learners are socially disadvantaged with minimal access to technology, thereby impacting their ability to engage with the online learning environment (Zhong, 2020). Source A related resource from which the described resource is derived https://www.researchgate.net/profile/Varsha-Jain-6/publication/358600114_Role_of_Culture_in_Developing_Transformative_Leadership_for_Higher_Education_in_Emerging_Economies/links/64a7acfcb9ed6874a501cd5e/Role-of-Culture-in-Developing-Transformative-Leadership-for-Higher-Education-in-Emerging-Economies.pdf#page=249 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Universities’ Endowments in Developing Countries: The Perspectives, Stakeholders and Practical Implications Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource An endowment is a collection of assets invested to generate revenue for a nonproft organisation or to support specifed activities (Stepanova et al., 2020). It has become common for higher education institutions, such as colleges and universities, to rely on permanently invested funds to yield income for current expenses. Endowments originated in England in the ffteenth and sixteenth centuries, and they have supported colleges and universities for over three centuries (Kimball & Johnson, 2012). Te development of endowments can be traced back to the United States (US), and the longest record of investment belongs to Harvard College (Histphil, 2017). Harvard College is the undergraduate college of Harvard University Source A related resource from which the described resource is derived https://www.researchgate.net/profile/Varsha-Jain-6/publication/358605717_Reimagining_Educational_Futures_in_Developing_Countries_An_Introduction/links/64a7acb195bbbe0c6e1c177e/Reimagining-Educational-Futures-in-Developing-Countries-An-Introduction.pdf#page=266 Language A language of the resource English