245 10 3075 https://repository.gctu.edu.gh/files/original/86f84c2ef25b2276f41e3144a08e9aa1.pdf 5821b4a69016812b61d835c19d1f4fa3 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Corporate Social Responsibility (CSR) Practices of Foreign and Local Companies in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This article reports a comparative study of the key motives underlying corporate social responsibility (CSR) practices of foreign and local firms operating in Ghana and the societal as well as business outcomes of these practices. The results show that while the CSR decisions of foreign firms are mainly guided by legal prescriptions, those of their local counterparts are guided mostly by discretionary and social considerations. The socially oriented CSR practices of the local firms are consistent with cultural expectations in Ghana that those with extra resources should support the less privileged members of the society. But the difference in the degree of importance that the two groups of firms attach to discretionary motives for their CSR practices is not statistically significant. The article also discusses the policy, strategy, and research implications of the findings. © 2012 Wiley Periodicals, Inc. Publisher An entity responsible for making the resource available Published online in Wiley Online Libra Date A point or period of time associated with an event in the lifecycle of the resource 2011 Source A related resource from which the described resource is derived Robert Ebo Hinson Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Communications in Emerging Economies, Volume II Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets. Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://link.springer.com/book/10.1007/978-3-030-81337-6 Language A language of the resource English https://repository.gctu.edu.gh/files/original/7d50b468134a2c5eb4f2172a8c7d5fc9.pdf c100af5714752dcb1a3c70f2dbf28934 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Stakeholder Involvement in Social Marketing Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This book was inspired by the many conversations we had with Dr. Nuray Buyucek during her doctoral research at Social Marketing @ Griffith. Nuray, following the completion of her PhD, embarked on a career in government, and her work commitments did not allow her to continue working with us to bring her concept for this book to reality. We would like to acknowledge Nuray’s contribution in the process of converting our conversations into a book proposal. Further, we would like to thank staff at Routledge for creating the opportunity for us to deliver this book. Your enthusiasm for our idea and support from the first conversation over a year ago made our work much easier. We also want to acknowledge the work of the reviewers who each patiently provided their constructive feedback on every chapter – it is possible to deliver books like this one only because of our supportive colleagues who are always willing to give us a few hours of their time so that we and all contributing authors can benefit from your expertise and experience. Finally, this book would not be possible without hard work and dedication of all contributing authors, who willingly shared their knowledge of stakeholder involvement in social marketing programmes Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2021 Source A related resource from which the described resource is derived file:///C:/Users/Afriyie/Downloads/10.4324_9780429055898_previewpdf.pdf Language A language of the resource English https://repository.gctu.edu.gh/files/original/33e19a34d65775b78c79e76a531b9aff.pdf e1b84210c42c45af1ee4c0f67959a0da Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Examining Mobile Shopping Characteristics, Shopping Value and Continuous Use Intention Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource The present study examines the relationships among convenience factors, trust, self-efficacy, shopping value, customer satisfaction (CS), and continuous use intention (CUI) in the context of consumer behaviour within mobile shopping environments. Using a sample size of 457 respondents, structural equation modelling was employed to test the proposed hypotheses. Results revealed significant positive relationships between AC, PC, and SC with shopping value (SPV). In contrast, EV and PPC showed insignificant relationships with SPV. Trust (TST) exhibited a significant positive association with SPV, while ease of use (EOU) demonstrated an insignificant relationship. Self-efficacy (SE) also displayed a significant positive impact on SPV. Moreover, SPV positively influenced both CS and CUI. These findings contribute to a deeper understanding of the factors driving consumer behaviour in mobile shopping contexts, emphasizing the critical roles of convenience, trust, and self-efficacy in shaping shopping value, customer satisfaction, and continuous use intention. Source A related resource from which the described resource is derived file:///C:/Users/Afriyie/Downloads/ssrn-4853578.pdf Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Brand Management Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further. Source A related resource from which the described resource is derived https://link.springer.com/book/10.1007/978-3-030-66119-9 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Communications and Brand Development in Emerging Economies Volume I Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business. Publisher An entity responsible for making the resource available Contemporary and Future Perspectives Date A point or period of time associated with an event in the lifecycle of the resource 2022 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Food Advertising and Childhood Obesity Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity. Food Advertising and Childhood Obesity seeks to gain a better understanding of children’s food choice based on children’s exposure to different advertising by analyzing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ways in which children become consumers and the role of advertising in this process. It then explores a range of advertising variables in children’s food choice and consumption. This includes theoretical and practical discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on entertainment level, such as using new media to present ‘advergames’ supported by television advertising. Each chapter is supported with relevant theories and a research summary is presented on each topic for clarification. The book also introduces some ways of constructive working with children and concludes with a chapter dedicated to market research and children. Written for students and practitioners of marketing, market research, and advertising, especially within the global food industry, this book offers readers a new approach to understanding child food choice and consumption that will inform effective corporate social responsibility strategies to address this issue. Publisher An entity responsible for making the resource available eBook Published Date A point or period of time associated with an event in the lifecycle of the resource 2017 Source A related resource from which the described resource is derived https://www.taylorfrancis.com/books/mono/10.4324/9780429344435/food-advertising-childhood-obesity-fariba-esmaeilpour-mitra-shabani-nashtaee Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Political Institutions, Party Politics and Communication in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This book is one of two volumes that examines the successes and failures of the Ghanaian Fourth Republic from a political, public administration and public policy viewpoint. Published to coincide with the thirtieth anniversary of the founding of the Fourth Republic, these volumes bring together leading scholars to consider the political achievements and failures that have taken place in the country since the early 1990s, and what these tell us about the state of politics and democracy in twenty-first century Ghana and beyond. This volume focuses on party politics, political communication and public policy. It assesses themes such as interest groups, electoral politics, democratization, constitutionalism, the role of the media, and gender and politics. The volume also places Ghana in a global context, demonstrating how lessons learnt from the country can be applied elsewhere around the world, and what is unique about the Ghanaian political experience. It will appeal to all those interested in public policy, public administration and African politics. Publisher An entity responsible for making the resource available Three Decades of the Fourth Republic Date A point or period of time associated with an event in the lifecycle of the resource 2024 Source A related resource from which the described resource is derived https://link.springer.com/book/10.1007/978-3-031-54744-7 Language A language of the resource English https://repository.gctu.edu.gh/files/original/05e5bd3c818d3100d324cf08f6acfed3.pdf 08bbeee2071e49aca4ad54430f478768 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Investigating market orientation and positioning in star-rated hotels in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Purpose - Market orientation and positioning have been widely recognized as organizational metrics linked to hotel performance. The purpose of this study is to offer the link among market orientation, positioning and hotel performance in Ghana's (luxury) hotel sector. It also reports on the joint influence of market orientation and positioning on hotel performance in the same sector. Design/methodology/approach - Three hypotheses were investigated on the link between market orientation and hotel performance, positioning and hotel performance, and the joint effect of market orientation and positioning on hotel performance. A survey of star-rated (luxury) hotels in the capital city of Ghana was used. One hundred and five responses were used in the analysis. Descriptive statistics, exploratory factor analysis and hierarchical regression were used to test the three hypotheses. Findings - All hypotheses were accepted. Market orientation and positioning jointly affect hotel performance, and the study provides hotel managers with suggestions on how to enhance their performance via market orientation and positioning. Research limitations/implications - Management perspectives on market orientation, positioning and hotel performance were sought to the exclusion of customers. Originality/value - This study is one of the few attempts to systematically investigate the intertwined concepts of market orientation, positioning and performance in a developing economy hospitality context. Keywords Positioning, Ghana, Market orientation, Hotel performance, Star-rated hotels Paper type Research paper Robert Ebo Hinson, Ibn Ka Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2017 Source A related resource from which the described resource is derived file:///C:/Users/Afriyie/Downloads/Hinsonetal.2c2017.pdf Language A language of the resource English https://repository.gctu.edu.gh/files/original/712f3517a5f3ab0583c0ac06e06d44ee.pdf a8b4936feb9e6d487bc9c1474d9e1816 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Re-imagining Educational Futures in Developing Countries Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Although all universities across the world are facing similar challenges due to the global pandemic, universities from emerging countries have inherent challenges that present an additional complexity to the way they can manage the impact of COVID-19 (Marinoni et al., 2020; Mogaji & Jain, 2020). Tere are challenges around the existing infrastructure; for instance, universities are underfunded by the government and have limited teaching resources. Admissions at public . Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://www.researchgate.net/profile/Varsha-Jain-6/publication/358600114_Role_of_Culture_in_Developing_Transformative_Leadership_for_Higher_Education_in_Emerging_Economies/links/64a7acfcb9ed6874a501cd5e/Role-of-Culture-in-Developing-Transformative-Leadership-for-Higher-Education-in-Emerging-Economies.pdf#page=97