243 10 3075 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Health Service Marketing Management in Africa Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of all materials or the consequences of their use. 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CCC is a not-for-profit organization that provides licenses and registration for a variety of users. For organizations that have been granted a photocopy license by the CCC, a separate system of payment has been arranged. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Corporate social responsibility in Africa Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Corporate social responsibility is increasingly becoming the ideal and approved mode of sustaining good relations between corporate bodies and their surrounding communities. The building of a strong relationship is essential for the simple reason that a corporation’s ability to operate effectively is partly dependent upon the community’s understanding of the corporations’ business activities, their acceptance and the provision of a conducive environment for the corporation to operate (Du and Vieria 2012). However, there seems to be a disconnect between the perceptions of communities’ desire from such social interventions and what has been provided in many documented instances. Eventually, situations have occurred where the desired effects of the initiatives by corporate bodies are almost non-existent in beneficiary communities. This can be attributed to the apparent lack of well-established relationships and trust between corporations and communities. Additionally, according to Kemp (2010), it is conceptualised as a three-dimensional practice that involves: working for the company to understand local community perspectives; bridging community and company perspectives to generate dialogue and mutual understanding; and, facilitating necessary organisational change to improve social performance. Publisher An entity responsible for making the resource available Published Online: Date A point or period of time associated with an event in the lifecycle of the resource 2019 Source A related resource from which the described resource is derived https://journals.co.za/doi/epdf/10.1080/02500167.2019.1698629 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Perceptions of Internet Usefulness amongst Non-Traditional Exporters in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource The study examined perceptions of Internet usefulness amongst Ghanaian Non-traditional Exporters with the view to understanding usage patterns from perspectives such as levels of internationalization and direction of trade. The results showed that, Ghanaian NTEs with the highest internationalisation (80% - 99%) reckoned the most that the Internet was definitely useful in their exporting activities. NTE businesses, which were over 10 years old, were the most certain about the fact that the Internet plays a key role in their exporting business. In terms of South-South relations, it was amazing to note that NTEs who had exporting relations in the West African sub-region believed the most that, Internet use helped them in their export business. Wholly owned local exporting firms believed the most that, the Internet was key to their exporting more. Majority of NTEs (70%) strongly disagreed with the notion that the Internet is only for technical people, and this is encouraging to the extent that knowledge about the technology and the use of its applications can be more easily diffused amongst Ghanaian NTEs. Date A point or period of time associated with an event in the lifecycle of the resource 2005 Source A related resource from which the described resource is derived https://www.ajol.info/index.php/ict/article/view/31951 Language A language of the resource English https://repository.gctu.edu.gh/files/original/24fb3be8167e87616091065032e0e6a7.pdf d2535258d0504c214763ab53153edbbd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource The higher education landscape is changing. The global competition for students’ enrolments has increased around the world. Universities are competing within their home market as well as in the international market. As government funding for public universities is reducing, there is pressure on universities to seek additional income by increasing their student enrolment. Attracting and enrolling students has become increasingly more challenging, as student behaviour is changing. These challenges present the need for higher education institutions to be more strategic in their approach to reaching out to prospective students. This concluding chapter on strategic marketing of higher education in Africa presents practical implications and critical insights into strategic marketing and brand communications of higher education institutions in Africa. Agenda for future research were also provided. It is anticipated that this will shape further discussion and theoretical advancement which will be relevant for scholars, students, managers, practitioners, and policymakers in the field of higher education marketing. Source A related resource from which the described resource is derived https://gala.gre.ac.uk/id/eprint/26173/7/26173%20MOGAJI_Brand_Communications_Of_Higher_Education_Institutions_In_Africa_%28AAM%29_2019.pdf Language A language of the resource Engkish https://repository.gctu.edu.gh/files/original/1f83ccad70d566f5edf118ae8748588a.pdf 874ddbac1f75e3f289c3b45c5bccea24 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Marketing of Higher Education in Africa Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource The higher education landscape is changing. The global competition for students’ enrolments has increased around the world. Universities are competing within their home market as well as in the international market. As government funding for public universities is reducing, there is pressure on universities to seek additional income by increasing their student enrolment. Attracting and enrolling students has become increasingly more challenging, as student behaviour is changing. These challenges present the need for higher education institutions to be more strategic in their approach to reaching out to prospective students. This concluding chapter on strategic marketing of higher education in Africa presents practical implications and critical insights into strategic marketing and brand communications of higher education institutions in Africa. Agenda for future research were also provided. It is anticipated that this will shape further discussion and theoretical advancement which will be relevant for scholars, students, managers, practitioners, and policymakers in the field of higher education marketing. Date A point or period of time associated with an event in the lifecycle of the resource 2020 Source A related resource from which the described resource is derived https://www.taylorfrancis.com/chapters/edit/10.4324/9780429320934-17/conclusion-emmanuel-mogaji-felix-maringe-robert-ebo-hinson Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This chapter interrogates Africa’s public sector organisations’ major objectives for using social media. The review of the literature and social media accounts found that social media platforms are used to provide information to citizens. The secondary objective is to identify effective pathways for offering opportunities for citizens to engage with public sector organisations in Africa. The chapter also identifies that social media platforms assume increased importance during times of crisis to manage emergencies in Africa. Social media platforms are an integral part of delivering e-government services in African countries. On the political front, social media plays a crucial in promoting democracy and citizens’ political participation. This chapter acknowledges the role played by social media platforms in enhancing government communications, engagement, and participation in governance. Publisher An entity responsible for making the resource available First Online Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://link.springer.com/chapter/10.1007/978-3-031-22642-7_3 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Way Forward for the Use of Social Media in the Public Sector in Africa Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This chapter offers some reflections on the use of social media public sector organisations in Africa. The first part proposes some social media use strategies that can guide the use of the technologies to achieve intended objectives. The chapter recommends that governments must develop a social media policy for public sector organisations to use as a guide. The use of social media to attain communication objectives and enhance political participation are also proposed. The chapter recommends that social media platforms can be used to promote the delivery of e-government services in Africa. The last part of the chapter provides some tips for using social media proposed by Kaplan to enhance the effectiveness of using the technology by public sector organisations in Africa. Publisher An entity responsible for making the resource available First Online Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://link.springer.com/chapter/10.1007/978-3-031-22642-7_7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The African Creative Industry in a Free Trade Area Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This chapter discusses some of the internationalisation (e.g. mergers and acquisitions, networks and strategic alliances) of household names into Africa – especially in the aftermath two simultaneous events – that is, the African Continental Free Trade Area and British exit from the European Union (Brexit) with or without a trade deal. This chapter also touches upon the need for inter-functional integration in driving forward Africa’s creative industries – notably the intersections between entrepreneurship and innovation within which business models in digital publishing and software development, as well as localisation of animation and games in Africa have been seen. Publisher An entity responsible for making the resource available Publisher: Emerald Publishing Limited Source A related resource from which the described resource is derived https://www.emerald.com/insight/content/doi/10.1108/978-1-80071-302-420211003/full/html?trk=public_post_comment-text Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Legal Landscape and Challenges Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource The main purpose of this chapter is to interrogate the regulatory environment in Africa by exploring trends and developments within key intellectual property rights agencies and highlighting some of the challenges revolving around contracts enforcement and royalty payments. In many developing countries, the performance and competitiveness of the creative industries have suffered from weak institutional capacity and a spate of copyrights infringement. This chapter highlights a few case illustrations drawing upon the World Intellectual Property Organisation surveys covering a selection of African countries between 2011 and 2020. Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://www.emerald.com/insight/content/doi/10.1108/978-1-80071-302-420211006/full/html?trk=public_post_comment-text Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Country Level Case Studies Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This chapter provides insights into country-level case studies on the creative sub-sectors such as the Domestic Tourism Development Strategy in Nigeria and the Year of the Return initiative in Ghana – showcasing architectural feats and innovative cultural artefacts. This chapter also features Burkina Faso (film), Djibouti (Animation and sustainable tourism), Kenya (animation and Arts), Nigeria (photography, film), Ghana, Mozambique, South Africa, Zambia and Zimbabwe. Citation Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://www.emerald.com/insight/content/doi/10.1108/978-1-80071-302-420211008/full/html Language A language of the resource English