241 10 3075 https://repository.gctu.edu.gh/files/original/f1cc74a2e36a56317c46c817b6bfcd65.pdf 3e83e01f2e03aeed969097f621302ace Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Examining the marketing-corporate social responsibility nexus Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Purpose – The purpose of this paper is to examine how corporate social responsibility is incorporated into marketing strategy for a leading telecommunications firm (MTN) in Ghana. The paper examines the corporate social responsibility practices of this firm by focussing on various dimensions of stakeholder interests, norms and values. Design/methodology/approach – A conceptual framework was adopted from the extant literature and used as the basis for the single case study analysis. The authors interviewed senior management of the company and also analysed corporate social responsibility (CSR) information posted on the company’s website. Findings – MTN has a strong commitment to social responsibility programmes. A separate independent unit, dubbed, “MTN Foundation”, has been established with its own Board of Directors and management team to manage CSR-related programmes. However, there seems to be lack of coordination of activities of other departments such as marketing and human resources which are of equal interest to major stakeholders. Again, in an effort to identify stakeholders’ interests, there appears to be a lack of a proactive approach in examining the actual needs of prospective beneficiaries of CSR programmes of the company. Originality/value – The paper serves as a guide to managers in the planning and implementation of social responsibility programmes within the context of developing countries and also adds to the relatively parsimonious literature on CSR practices of firms operating in Africa. Keywords Corporate, Social responsibility, MTN, Ghana, Marketing Publisher An entity responsible for making the resource available Emerald Group Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived https://www.researchgate.net/profile/Robert-Hinson-2/publication/235308888_Examining_the_marketing-corporate_social_responsibility_nexus/links/55a26da108aea815dffd07b4/Examining-the-marketing-corporate-social-responsibility-nexus.pdf Language A language of the resource English https://repository.gctu.edu.gh/files/original/f0ab1a5ac83d770f6034e297ced7496e.pdf e6ebf3cf97d30262db0f5affdb3c35e0 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Towards a sustainable framework for computer based health information systems (CHIS) for least developed countries (LDCs) Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Purpose – The purpose of this paper is to argue for a theoretical framework by which development of computer based health information systems (CHIS) can be made sustainable. Health Management and promotion thrive on well-articulated CHIS. There are high levels of risk associated with the development of CHIS in the context of least developed countries (LDC), thereby making them unsustainable. Design/methodology/approach – This paper is based largely on literature survey on health promotion and information systems. Findings – The main factors accounting for the sustainability problem in less developed countries include poor infrastructure, inappropriate donor policies and strategies, poor infrastructure and inadequate human resource capacity. To counter these challenges and to ensure that CHIS deployment in LDCs is sustainable, it is proposed that the activities involved in the implementation of these systems be incorporated into organizational routines. This will ensure and secure the needed resources as well as the relevant support from all stakeholders of the system; on a continuous basis. Originality/value – This paper sets out to look at the issue of CHIS sustainability in LDCs, theoretically explains the factors that account for the sustainability problem and develops a conceptual model based on theoretical literature and existing empirical findings. Keywords Sustainable design, Health services, Information systems, Developing countries Paper type General review Publisher An entity responsible for making the resource available Emerald Group Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2007 Source A related resource from which the described resource is derived https://www.researchgate.net/profile/Gordon-Abekah-Nkrumah/publication/5816428_Towards_a_sustainable_framework_for_computer_based_health_information_systems_CHIS_for_least_developed_countries_LDCs/links/558ddd2908ae47a3490bda81/Towards-a-sustainable-framework-for-computer-based-health-information-systems-CHIS-for-least-developed-countries-LDCs.pdf?_sg%5B0%5D=started_experiment_milestone&origin=journalDetail&_rtd=e30%3D Language A language of the resource English https://repository.gctu.edu.gh/files/original/d86ff5c44bb263459f1da49e7c57bd2a.pdf 4663c3dd1c3102e44bd846c18b58e2bd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Enhancing service firm performance through customer involvement capability and innovativeness Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Purpose – Because of the paucity of empirical research on firm-level capabilities of firms for effective customer involvement, the purpose of this study is to evaluate service firms’ capacity to coopt customers to enhance the innovativeness and firm performance relationship. This study conceptualizes involvement capabilities of service firms as a strategic driver that exploits their internal firm assets, which in turn facilitates the positive relationship between innovativeness and firm performance. Design/methodology/approach – Data were collected from 344 managers of service firms across different sub-sectors in an emerging economy. The study first confirmed the constructs through confirmatory factor analysis before analyzing hypothesized relationships. Regression models were specified with robust standard errors to test the hypothesized relationships. Findings – The study found that involvement capability of service firms helps them to exploit their relational assets and create and manage strong customer participation. Additionally, it was found that involvement capabilities enable service firms to capitalize on the competencies of customers, which in turn improves the outcomes of their innovativeness. The results showed that the interaction between involvement capability and innovativeness enhances firm performance significantly. Practical implications – Service firms can enhance customer participation in the value creation process by increasing their involvement capabilities. The increase in such capabilities will enhance the innovativeness of service firms, thereby improving their financial and non-financial performance. Originality/value – This study offers guidance on how a firm’s innovativeness and customer involvement work together within the service operation to enhance firm performance. Keywords Customer involvement, Innovativeness, Service firm performance, Strategic management and leadership, Customer co-creation, Involvement capability, Service operation Paper type Research paper Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2018 Source A related resource from which the described resource is derived https://www.emerald.com/insight/content/doi/10.1108/mrr-07-2017-0207/full/pdf https://repository.gctu.edu.gh/files/original/51ff03450067b012a70807ad84b9cf65.pdf 89ced74211d4b7170ff6928f9af43e07 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring Consumers’ Intention to Adopt Mobile Payment Systems in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource In this paper, the authors examined consumers’ intention to adopt and use mobile payment methods in Ghana. Data for the study was obtained from a sample of 260 respondents through online and direct survey using structured questionnaire. Structural equation modeling was used to analyse the data through SPSS v.22 and SmartPLS v.3. Findings with regards to the determinants of mobile payment system adoption indicate that perceived security, attitude, and perceived usefulness play active roles in consumer decisions to adopt mobile payment methods in Ghana. Also, perceived usefulness and perceived ease of use have a significant and positive influence on consumer’s attitude towards mobile payment adoption. Further, subjective norm was found to influence perceived usefulness and perceived ease of use of mobile payment adoption in Ghana. The study contributes to the literature on mobile payment systems from a developing country context. The study proffered some recommendations. Source A related resource from which the described resource is derived https://www.igi-global.com/gateway/article/full-text-pdf/285547&riu=true Language A language of the resource English https://repository.gctu.edu.gh/files/original/b585047846bf75d7fd74c0d8050d1cf9.pdf 0889d6f4c3a7bb72e9e4e220b678426d Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The relationship between social interactions, trust, business network, external knowledge access and performance: a study of SMEs in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Purpose – The purpose of this paper is to examine the role of social interaction ties, trust and business networks in the acquisition of foreign business knowledge and foreign institutional knowledge. It also assesses the effect of these types of knowledge on small and medium enterprises’ (SME) export performance. Furthermore, this study determines the moderating role of absorptive capacity in the relationship between foreign business knowledge, foreign institutional knowledge and export performance. Design/methodology/approach – This study used a survey research design using data from nontraditional SME exporters in Ghana. There were 257 respondents who were employees (managers/ owners) of SMEs in Ghana. The model was analyzed using structural equation modeling. Findings – Social interaction ties, trust and business networks have a significant effect on the acquisition of foreign business knowledge and foreign institutional knowledge. Furthermore, foreign business knowledge and foreign institutional knowledge have a significant positive effect on export performance. The path between foreign business knowledge and export performance is also moderated by absorptive capacity. However, the moderating role of absorptive capacity in the relationship between foreign institutional knowledge and export performance is not significant. Originality – This study uses social capital to explain how SMEs acquire foreign business knowledge and foreign institutional knowledge, and how both affect SMEs’ export performance. Furthermore, it tests the moderating role of absorptive capacity in the relationship between foreign business knowledge, foreign institutional knowledge and export performance. Keywords Social capital, Foreign business knowledge, Foreign institutional knowledge, SMEs, Export performance Paper type Research paper Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://www.emerald.com/insight/content/doi/10.1108/vjikms-05-2020-0088/full/pdf Language A language of the resource English https://repository.gctu.edu.gh/files/original/0be6ccf6de34c28f1710f9cb76dd00d7.pdf f98ea4a998e6ccb66f9e617221311da8 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Internet browsing behavior: a case study of executive postgraduate students in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Abstract This paper examines the motivation for Internet browsing amongst Executive MBA (EMBA) students at the University of Ghana Business School. It underscores the importance of the environmental influences on the social, academic and professional use of the Internet by executive masters students in Ghana. This paper is executed via a qualitative research design. Data for the study was gathered through structured focus group interviews with 24 Executive Master of Business Administration (EMBA) students of the University of Ghana Business School. The study revealed that students browse the Internet for social, academic and professional purposes. The social use of the Internet includes sending and receiving email, socializing through Facebook, chatting, and making new friends. Professionally, students browse the Internet to obtain trade information, interact with clients, check on conference alerts, and access databases of clients. The academic motivations for browsing the Internet include research, getting access to academic journal databases, interacting with lecturers and supervisors, registering for professional courses and obtaining information on specific courses of study Publisher An entity responsible for making the resource available sagepub.co.uk/journalsPermissions.nav Date A point or period of time associated with an event in the lifecycle of the resource 2011 Source A related resource from which the described resource is derived https://journals.sagepub.com/doi/pdf/10.1177/0266666911414382 Language A language of the resource English https://repository.gctu.edu.gh/files/original/a2d4875c0f9563b645cf9b59840d385a.pdf b023b97336e146451e1f09c59a219049 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Managing market innovation for competitive advantage: how external dynamics hold sway for financial services Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Abstract: From the complexity theory, it is argued that external factors largely determine the effectiveness of firm-level strategies. Hence, firms must seek to align their strategies such as market innovation with the prevailing business environment to achieve competitive advantage. We investigate the moderating effect of three environmental factors, regulatory regime, competitive intensity and customer demand on the relationship between innovation and competitive advantage creation in financial services firms. Data were collected from the Ghana’s financial services sector with a focus on banking and insurance institutions. Constructs were validated through confirmatory factor analysis while robust regressions estimates were run to test their hypothesised relationships. We found that both competitive intensity and regulatory regime positively increase the effect of market innovation on competitive advantage. It was also found that the interaction between competitive intensity and regulatory regime has a positive effect while the interaction between customer demand and regulatory regime dampens the positive relationship Publisher An entity responsible for making the resource available 200X Inderscience Enterprises Ltd. Source A related resource from which the described resource is derived https://scholar.google.com/scholar?start=20&q=Robert+Ebo+Hinson&hl=en&as_sdt=0,5 Language A language of the resource English https://repository.gctu.edu.gh/files/original/bf6a77267b0bd5d0044d830be85be692.pdf f6efe3f2d311dd63eb80d01bd9027f9e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Purpose – This paper aims to draw the attention of the academic scholars to how marketing of hortitourism can take action to contribute to tourism agenda 2030. Design/methodology/approach – Reviewing literature on tourism, this paper builds a case for marketing horti-tourism based on the research gaps in literature, and future research directions are proposed to aid in the achievement of tourism agenda 2030. Findings – Scholarly research on horti-tourism remains scarce, and more research attention is suggested on this subject matter. The tourism sector produced varied forms of tourism where hortitourism is associated with horticulture farms, vegetable gardens and flower gardens which provide direct gains such as employment creation, foreign currency earnings, income generation source, poverty reduction and other gainful commercial activities. Despite the importance attached to this form of tourism in literature, less research has been conducted to market its relevance to nations and businesses. Much academic studies are needed to project this form of tourism. Originality/value – This perspective paper serves as a call for tourism firms, governments and other stakeholders within and outside to make theoretical and practical contributions by marketing hortitourism destinations to visitors which aid in the UN Tourism Agenda of 2030. Keywords Horti-tourism, Marketing, SDGs Paper type Viewpoint Publisher An entity responsible for making the resource available © Emerald Publishing Limited, ISSN 1660-537 Date A point or period of time associated with an event in the lifecycle of the resource 202 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Resisting the System: Examining How Activist Chief Executive Officers (CEOs) Drive Positive Social Change in Ghana’s Fourth Republic Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This chapter offers a 360-degree inquiry into chief executive officer (CEO) activism in Ghana. Several theoretical/conceptual lenses (Afrocentricity and Afrocentric philosophies of sustainability; public relations for social responsibility; and postmodernism) are activated to enrich the literature on CEO activism. Data collection entailed long interviews with 24 men and women activist CEOs. Data analysis followed the qualitative theme-based approach. Findings suggest that CEO activism is motivated by alternative factors, including Afrocentric philosophies such as Caritas, Ubuntu, Ma-atic ideology, Africapitalism, and some postmodern concepts. Various unique campaign issues and causes, strategies and tactics, outcome classes, and safeguards and guidelines for activist CEO campaigns are discussed. The study helps internationalize CEO activism research and deepens global perspectives on corporate activism while contributing to contemporary imaginings and understandings of the political actions of CEOs. Publisher An entity responsible for making the resource available Department of Political Science, University of Ghana, Accra, Ghana Date A point or period of time associated with an event in the lifecycle of the resource 2024 Source A related resource from which the described resource is derived https://link.springer.com/chapter/10.1007/978-3-031-54744-7_10 https://repository.gctu.edu.gh/files/original/75a29bd2e3d12241b75f1002513734bc.pdf 9b83e4835f37ad940ff1b7657319db46 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Short video narratives, brand equity dimensions and hortitourism patronage: does real-world video matter? Description An account of the resource Purpose – Using the transportation theory, and the brand equity model, this study aims to examine how short video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to patronise. Further, the study tested the moderating role of real-world video between the brand equity dimensions and intention to patronise. Design/methodology/approach – A sequential explanatory mixed method is adopted for this study. An empirical study was conducted in the first phase with 1,119 participants. In the second phase, the quantitative results were used to develop a semi-structured interview guide for in-depth interviews with 9 respondents to validate the quantitative outcomes. The structural equation modelling technique was utilised to analyse the quantitative data, whereas content analysis was used for the qualitative data. Findings – The results revealed that short video narratives lead to horti-awareness, image and value. Additionally, horti-awareness, and value had a significant impact on intention to patronise horti-tourism destinations. Another interesting observation is that the negative perceived quality might be as a result of the short video emanating from a tourist perspective. Importantly, potential tourists perceived the real-world video to be authentic, thus strengthening the relationship between the brand equity dimensions and intention to patronise. Practical implications – This research provided valuable insights for marketers/management and stakeholders within the tourism and hospitality sector to achieve benefits derived from the findings of the study. Originality/value – To the best of the authors knowledge, this study is the first attempt to embed the theory of transportation and the brand equity model in understanding horti-tourism destinations, which can rarely be found in extant literature. Keywords Short video narratives, Intention to patronise, Brand equity, Real-world video, Horti-tourism Paper type Research paper Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2025 Source A related resource from which the described resource is derived https://www.emerald.com/insight/content/doi/10.1108/jhti-10-2023-0767/full/pdf?title=short-video-narratives-brand-equity-dimensions-and-horti-tourism-patronage-does-real-world-video-matter Language A language of the resource English Creator An entity primarily responsible for making the resource Robert Ebo Hinson