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                <text>Ethics and Accountable Governance in Africa's Public Sector, Volume II</text>
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                <text>This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a public sector management perspective and is especially relevant for an Africa looking to benefit from the recently launched Africa Continental Free Trade Area.&#13;
&#13;
This second part of a two-volume set spans a wide array of contemporary issues. Chapters explore the  challenges related to building an ethical climate in Africa’s public sector, what the imperatives of anti-corruption initiatives should be in Africa, ethical orientation in promoting project performance, corporate governance in Zimbabwe’s local authorities and the role of NGOs/CSOs in promoting public sector accountability. On digitalisation, the book discusses the management of Tanzanian public service integrity in the digital era and digital innovation towards sustainable public sector administration in Africa. &#13;
&#13;
Public sector management, ethics and corporate governance academics, students, managers and policy makers will find this edited volume critical to improving public sector management in Africa.</text>
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                <text>This study examines the usefulness of alter resources for the survival of small and medium scale enterprises (SMEs) in Ghana. We utilize data from two rounds of poultry SME network surveys and accompanying SME attributes between 2014 and 2015. We focused on the resources that diffuse to SMEs from alters and the mechanism through which these resources diffuse. We observed that alter markets and technological resources are significant for the survival of SMEs in our sample. We also explored the effect of variations in alter resources along the lines of the type of resource being diffused and found that market resource spill overs have a positive effect while technological resource variations have a negative effect, but these do not rise to significance. Finally, we assessed the impact of the mechanism through which the resources are diffused and found that both direct and indirect tie mechanisms have a positive effect on survival but the effect of direct ties was higher than that of indirect ties.&#13;
&#13;
Cette étude examine l'utilité de modifier les ressources pour la survie des PME au Ghana. Nous utilisons les données de deux séries d'enquêtes sur le réseau de PME de volaille et accompagnant les attributs des PME entre 2014 et 2015. Nous nous sommes concentrés sur les ressources qui diffusent aux PME des altérations et le mécanisme par lequel ces ressources diffusent. Nous avons observé que les marchés et les ressources technologiques sont importants pour la survie des PME de notre échantillon. Nous avons également exploré l'effet des variations des ressources sur le modèle de la ressource diffusée et avons constaté que les retombées sur les ressources du marché ont un effet positif et les variations des ressources technologiques ont un effet négatif, mais elles n'ont pas de signification. Enfin, nous avons évalué l'impact du mécanisme par lequel les ressources sont diffusées et constaté que les mécanismes de liaison directe et indirecte ont un effet positif sur la survie, mais l'effet des liens directs était plus élevé que pour les liens indirects.</text>
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                <text>Theory and Cases, edited by George Babu and&#13;
Justin Paul, brings together ‘different perspectives from experts on how the data revolution&#13;
has shaped different regions, industries, and domains’ (2). This book documents how the&#13;
integration of digital technology into all areas of business and society fundamentally changes&#13;
the way businesses operate and deliver services to their consumers. Babu George is Associate&#13;
Professor of Management at Fort Hays State University, USA, while Justin Paul is Professor at&#13;
the Graduate School of Business, University of Puerto Rico, and member of Rollins College,&#13;
Florida, USA. Justin Paul is known widely for his introduction of the so-called Masstige model&#13;
and measures for brand management, the CPP Model for describing and comparing the&#13;
internationalization strategies along with the ‘7-Ps’ framework used in the study and practice&#13;
of international marketing.&#13;
The book reviewed here is a timely and significant publication for several reasons. Firstly,&#13;
we are living in an age of rapid digitalization. In the information and communication&#13;
technology (ICT) sector, there has indeed been a global revolution resulting in radical&#13;
changes in the way people communicate with each other. This revolution has had an&#13;
enormous impact on the way international business is conducted. In the space of 50 years,&#13;
the digital world has grown to become crucial to the functioning of society. To illustrate,&#13;
a recent study reports that 95% of young American adults own a cell phone and 97% of&#13;
these cell owners use text messaging. Furthermore, 90% of young adults use social networking sites (Abatayo, Lynham, and Sherstyuk, 2017). Secondly, we can observe both positive&#13;
and negative aspects of societal digitization: we can note current controversies surrounding&#13;
globally networked enterprises such as Facebook. In their edited collection, George and Paul&#13;
as editors allow a balanced view on both the threats and opportunities that the digital&#13;
transformation of business and society create.&#13;
The book comprises 16 chapters, contributed by some seasoned and some early-career&#13;
scholars. In an introductory chapter, Babu George, the principal editor, incisively sketches&#13;
a comprehensive picture for understanding the issues and problems with regard to the&#13;
digital revolution. As he observes: ‘we have some evidence to support the claim that the&#13;
digital revolution has helped us improve not just our business enterprises but our overall&#13;
standard of living as a community of people, around the world’ (2).&#13;
In chapter 2, Maria Lai-Ling Lam and Kei-Wing Wong explore the human flourishing in&#13;
smart cities by focusing on the characteristics and relevant issues of two of Asia’s foremost&#13;
‘smart cities’: Singapore and Songdo, in the Republic in Korea. The study generates the&#13;
following interesting arguments. First, Singapore and Songo are highly centralized and&#13;
developed to attract foreign investments and competitiveness. The authors indicate that&#13;
the cities attached huge amount of China-sourced inward financial investments and tourists.&#13;
Both cities are framed as a smart city with all computerized accessible buildings and electrical&#13;
sensors. They are managed through a centralized operating system that combines data&#13;
analytics, big data, and urban informatics. Second, the standard of living in both cities is –&#13;
by national and international comparisons – relatively high. However, the authors highlight&#13;
some notable human and environmental concerns. For instance, Singapore’s smart city&#13;
development plan was publicly criticized for its ‘lack of citizen’s participation’ (22).&#13;
A process of so-called ‘McDonaldization’ continues and, therefore, citizens are treated as&#13;
consumers and entrepreneurs in these smart cities</text>
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                <text>Marketisation is the application of economic theory to the practice of higher education. This is&#13;
based on the fundamental notion of the primacy of the market as a tool for business and&#13;
strategic decisions. The market is the primary unit of focus as it determines supply and demand,&#13;
while the ultimate goal is the maximisation of productivity and profit margins. However, there&#13;
are persistent arguments against the marketisation of higher education. The commercialisation&#13;
or commodification of education and its transactionalisation as a good to be sold by universities&#13;
and purchased by students is probably the most prominent critics. The chapter theoretically&#13;
explored the notion of marketisation and its growth on the African continent and discussed the&#13;
six conceptual ideas had become well developed in the marketisation of higher education in&#13;
order to provide a backdrop for the work covered in the subsequent chapters of this book. The&#13;
concluding section of the chapter provides an overview of the chapters in the book.&#13;
Keywords: marketisation, marketing communication, branding, higher education,&#13;
universities, Africa, edited book, introduction.</text>
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                <text>University of the Free State, South Africa </text>
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                <text>Exploring factors influencing student choice in Africa:&#13;
Introduction to Edited Collection&#13;
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                <text>Universities in Africa are witnessing unprecedented growth; The government is establishing more&#13;
universities, and private institutions are also coming on board to meet the growing demands for&#13;
university places. As well as the increasing numbers of universities in Africa, there are also&#13;
international partnerships with universities in Europe and America, while some other universities&#13;
are opening campuses in Africa. Due to this increase, prospective university students have an&#13;
increasingly wide range of choices. Understanding this student choice is essential for the marketing&#13;
strategies of the universities. This process has been extensively researched in literature. This&#13;
plethora of knowledge, however, has focused on developed countries, leaving a gap in our&#13;
knowledge about student choices in Africa. This chapter introduces the coverage and contents of&#13;
the edited book which explores student choices in Africa. This book on Higher Education&#13;
Marketing in Africa - Explorations on Student Choice focuses on different factors that influence&#13;
the choice of prospective students in Africa to study at a particular university. The authors have&#13;
covered different geographies on the continent and employed different methodological approaches&#13;
to reach their study conclusions. The authors’ affiliations are also international in scope. The&#13;
collection reflects the diversity and breadth of current research within this stimulating and evolving&#13;
research area.&#13;
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                  <text>Faculty of IT Business</text>
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                <text>Utilising Online and Offline Information in Export: The Case of Firms Operating in Ghana’s Non-Traditional Export Sector</text>
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                <text>Robert Ebo Hinson &#13;
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                <text>Information is useful for enhancing the success of export firms operating on the advantaged and&#13;
disadvantaged end of the global digital divide; in developed and developing economy contexts. As part of&#13;
a larger e-readiness survey of Ghana’s non-traditional export sector, this study aims at identifying the&#13;
nature of information which players in Ghana’s export sector need to enhance export-competitiveness.&#13;
This study focuses on players in a horticultural export cluster comprising non-traditional export firms,&#13;
export logistics providers, financial institutions, export associations, government/regulatory agencies and&#13;
export-related NGOs. The type of information respondents found most essential are those related to&#13;
market and production. NTE firms regularly receive information on payment, demand trend and orders.&#13;
Overall, respondents do not often share market, technical and logistics information with representatives&#13;
of firms in the same line of business as theirs. At the micro-level of Ghana’s non-traditional export&#13;
sector, e-business could be used as a tool for better acquisition, storage, sharing and utilisation of&#13;
information. Strategies for enhancing the e-efficacies of export industry players are discussed in the&#13;
paper. This paper presents a modest contribution to the export firm-electronic business/information&#13;
management literature from a developing economy context. &#13;
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                <text>Journal of Marketing Development and Competitiveness v</text>
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                <text>2011</text>
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                <text>http://www.na-businesspress.com/JMDC/HinsonWeb.pdf</text>
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                <text>English</text>
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                <text>Dark tourism Exploring tourist's experience at the Cape Coast Castle, Ghana</text>
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                <text>Robert Ebo Hinson</text>
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                <text>This paper investigates tourists' experience of the Cape Coast Castle in Ghana. Using a phenomenological research design, we explored the experiences of the tourist who visited the Castle. We used data from the Tripadvisor website and analyzed it thematically. The findings show that dark tourism experience is conceptualized from cognitive and emotional perspectives. Furthermore, the results show that tourists' experiences are shaped and co-constructed with the tourist guards and the artefacts available at the sites. Additionally, our results show tourists who visit dark tourist sites do not experience only anxiety and sorrow but excitement as well. The results also show that tourists who are of African descent see the Cape Coast Castle as a symbol of their identity and these tourists adopt the Castle as part of their personal identity. The implications of the findings are discussed at the end of the paper.</text>
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                <text>2021</text>
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                <text>https://www.sciencedirect.com/science/article/abs/pii/S2211973618300503</text>
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                <text>Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process</text>
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                <text>African Universities are making an effort to offer values and enhance the human resources and development of the continent. Also, there are growing demands for higher education places on the continent. This paper offers a theoretical insight into the value delivery systems of the Universities and the factors influencing choice. The chapter is theoretically positioned to recognise the co-creation of value between the University and prospective students. This chapter extends theoretical knowledge on value creation, student choice and marketing of higher education. Implications for managers with regards to the value audit, communication and engagement are also presented.</text>
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                <text>https://link.springer.com/chapter/10.1007/978-3-030-39379-3_2</text>
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                <text>Robert Ebo Hinson</text>
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                <text>The Future of Innovation and Entrepreneurship as Drivers of Livelihoods in Southern Africa: A Synthesis</text>
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                <text>The quality of lives humans will live in the future depends on the rigour of the training experts provide today’s future entrepreneurs to identify societal challenges and innovatively design solutions to address these challenges to create jobs, reduce poverty and contribute to economic development. Though findings from previous scholars show that teaching entrepreneurship from causation logic perspective (which mainly focuses on planning, control, and rational analysis to get to a predefined outcome) does not encourage creativity and innovative thinking and discourages most students from starting a business venture, most institutions and entrepreneurship educators still follow the causation logic. Since entrepreneurship and entrepreneurship education are context-specific and context-informed, we argue that teaching entrepreneurship with a focus on contextual innovation as well as technological innovation will better prepare future entrepreneurs to take up the challenge of creating meaningful ventures to solve societal problems, create jobs, and alleviate poverty. This position coheres with the effectuation logic which suggest that entrepreneurs need to rely on combinatorial resources that are readily available at hand and co-create opportunities rather than predefining goals in highly uncertain environments. As entrepreneurship is an inexorably complex process that lacks linearity, entrepreneurship education should target the entrepreneurial and venture founding processes that entrepreneurs go through to create successful ventures, which follow the effectuation logic rather than teaching about the various aspects of the business.&#13;
&#13;
Thus, utilising design thinking and a methodical approach, that focuses on the entrepreneurial process, highlighting the role of innovative skills and creative mindsets will enable entrepreneurship educators to be student-centred and produce entrepreneurs that are prepared for the future rather than merely educating students “about” the various aspect of a business such as marketing, human resources and accounting. We build on this argument by showcasing exemplars of how innovation exploits and technological affordances are being exploited to demonstrate how the application of entrepreneurship education is materialising in ways that generate value creating and value enhancing ventures at the bottom of the pyramid in resource constrained emerging economies in Southern Africa.</text>
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                <text>Palgrave Studies in Technology and Innovation in Africa </text>
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                <text>2024</text>
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                <text>https://link.springer.com/chapter/10.1007/978-3-031-55935-8_8</text>
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