209 10 3074 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource nderstanding and Managing the Advertising Process Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning. Publisher An entity responsible for making the resource available eBook Published Date A point or period of time associated with an event in the lifecycle of the resource 2021 Source A related resource from which the described resource is derived https://www.taylorfrancis.com/books/mono/10.4324/9781003008729/introduction-advertising-emmanuel-mogaji Language A language of the resource English https://repository.gctu.edu.gh/files/original/7adc9086443478cb00ef825998d5728f.pdf 4a90c7f0616daec155a7cecdf4b665a3 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Negotiation, Identity and Justice: Pathways to Agreement Creator An entity primarily responsible for making the resource Daniel Druckman Subject The topic of the resource Conflict Management and Negotiations Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2023 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/37aa179a8a7b2a4c747a041b6befc064.pdf 03ce5fa7c77b00a9f5df0680bb6fcb8a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Network Intrusion Detection using Deep Learning Creator An entity primarily responsible for making the resource Kwangjo Kim • Muhamad Erza Aminanto Harry Chandra Tanuwidjaja Subject The topic of the resource Web Application Publisher An entity responsible for making the resource available Springer Date A point or period of time associated with an event in the lifecycle of the resource 2018 Language A language of the resource English https://repository.gctu.edu.gh/files/original/9964a6f09e20cee888650d7caf5c3c60.pdf edfc2f2f4e0f0d0128fd6a6e59572003 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Network Protocols Handbook 2nd Edition Creator An entity primarily responsible for making the resource Javvin Technologies Publisher An entity responsible for making the resource available Javvin Technologies Inc Date A point or period of time associated with an event in the lifecycle of the resource 2004 - 2005 https://repository.gctu.edu.gh/files/original/459278fa383378abec6fed4c4a500337.pdf c46878b498021d8bc3028f4717c58e21 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Network Security Assessment: Know Your Network Creator An entity primarily responsible for making the resource Chris McNab Subject The topic of the resource Android Penetration Testing (Cybersecurity) Publisher An entity responsible for making the resource available O'Reilly Media, Date A point or period of time associated with an event in the lifecycle of the resource 2016 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/f0d17b51155eac1cc41817e35842302f.pdf d1574d010366d983f8c0a782d12bc832 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Network Security Auditing Creator An entity primarily responsible for making the resource Chris Jackson Subject The topic of the resource Server Security (Cybersecurity) Publisher An entity responsible for making the resource available Cisco Press Date A point or period of time associated with an event in the lifecycle of the resource 2010 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/6943961a2412bb093c3e60d1093a2928.pdf 6c7a33cf4fcc6db7727aad9bef0d62e6 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Network Security: A Beginner’s Guide Creator An entity primarily responsible for making the resource Eric Maiwald Publisher An entity responsible for making the resource available The McGraw-Hill Companies Date A point or period of time associated with an event in the lifecycle of the resource 2001 Subject The topic of the resource Cybersecurity https://repository.gctu.edu.gh/files/original/aeb81d61af9669f63d3527dc41171ceb.pdf cbad6c7780410541bfc9519f45b058d8 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Networking Simulation for Intelligent Transportation Systems Creator An entity primarily responsible for making the resource Benoit Hilt Marion Berbineau Alexey Vinel Alain Pirovano Subject The topic of the resource Computer Science Publisher An entity responsible for making the resource available Wiley Date A point or period of time associated with an event in the lifecycle of the resource 2017 Format The file format, physical medium, or dimensions of the resource Text Language A language of the resource English https://repository.gctu.edu.gh/files/original/8174888be1d88478b6c412600b8733d8.pdf 8a45952f5256448e07a27da066f2d81a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource New Approaches to CSR, Sustainability and Accountability, Volume I Creator An entity primarily responsible for making the resource Kıymet, T. Çalıyurt Subject The topic of the resource Accounting Publisher An entity responsible for making the resource available Springer Date A point or period of time associated with an event in the lifecycle of the resource 2020 Format The file format, physical medium, or dimensions of the resource Pdf Language A language of the resource English https://repository.gctu.edu.gh/files/original/58e91557fdaf28ddbe0e33b2d0494fa9.pdf d5aaceca5ec8e9d2034c8ab01b49421f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource New Challenges in Banking and Finance Creator An entity primarily responsible for making the resource Nesrin Özataç Korhan K. Gökmenoglu Subject The topic of the resource Banking and Finance Publisher An entity responsible for making the resource available Springer Date A point or period of time associated with an event in the lifecycle of the resource 2017 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English