198 10 3074 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Communications and Brand Development in Emerging Economies Volume I Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business. Publisher An entity responsible for making the resource available Contemporary and Future Perspectives Date A point or period of time associated with an event in the lifecycle of the resource 2022 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Communications in Emerging Economies, Volume II Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets. Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://link.springer.com/book/10.1007/978-3-030-81337-6 Language A language of the resource English https://repository.gctu.edu.gh/files/original/2515320ca36e56f548ff8f8ae4bcab9e.pdf 36b9f7b7f62fe40f733ad78efd0ba1f8 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Foundations Creator An entity primarily responsible for making the resource William M. Pride And O.C. Ferrel Subject The topic of the resource Marketing Publisher An entity responsible for making the resource available Cengage Learning Date A point or period of time associated with an event in the lifecycle of the resource 2017 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English https://repository.gctu.edu.gh/files/original/bf6a77267b0bd5d0044d830be85be692.pdf f6efe3f2d311dd63eb80d01bd9027f9e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Purpose – This paper aims to draw the attention of the academic scholars to how marketing of hortitourism can take action to contribute to tourism agenda 2030. Design/methodology/approach – Reviewing literature on tourism, this paper builds a case for marketing horti-tourism based on the research gaps in literature, and future research directions are proposed to aid in the achievement of tourism agenda 2030. Findings – Scholarly research on horti-tourism remains scarce, and more research attention is suggested on this subject matter. The tourism sector produced varied forms of tourism where hortitourism is associated with horticulture farms, vegetable gardens and flower gardens which provide direct gains such as employment creation, foreign currency earnings, income generation source, poverty reduction and other gainful commercial activities. Despite the importance attached to this form of tourism in literature, less research has been conducted to market its relevance to nations and businesses. Much academic studies are needed to project this form of tourism. Originality/value – This perspective paper serves as a call for tourism firms, governments and other stakeholders within and outside to make theoretical and practical contributions by marketing hortitourism destinations to visitors which aid in the UN Tourism Agenda of 2030. Keywords Horti-tourism, Marketing, SDGs Paper type Viewpoint Publisher An entity responsible for making the resource available © Emerald Publishing Limited, ISSN 1660-537 Date A point or period of time associated with an event in the lifecycle of the resource 202 https://repository.gctu.edu.gh/files/original/d970d08cc302a468798f45be85b36790.pdf 3bc4a7b02c9e110c5cd946a1732d52bd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing Creator An entity primarily responsible for making the resource Simon Kingsnorth Subject The topic of the resource Marketing/General, E-Commerce/Internet Marketing, Commerce Publisher An entity responsible for making the resource available Kogan Page Date A point or period of time associated with an event in the lifecycle of the resource 2024 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/214136551577d5a41bcde27a42fcbe1a.pdf 629b650dcf6e08e035c16f2338fc03a9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Management 14th Edition Creator An entity primarily responsible for making the resource PHILIP KOTLER Publisher An entity responsible for making the resource available Pearson Education, Inc Date A point or period of time associated with an event in the lifecycle of the resource 2012 https://repository.gctu.edu.gh/files/original/df8608ce4157d01aeb458755d26d9b49.pdf acc946b0c1eb17ccd4e189801f501c89 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Management.2nd Edition Creator An entity primarily responsible for making the resource Greg W. Marshall Publisher An entity responsible for making the resource available McGraw-Hill Education Date A point or period of time associated with an event in the lifecycle of the resource 2015 https://repository.gctu.edu.gh/files/original/ad7724bfdca726db5b35924718e8bfdf.pdf e1e5775c03fa391432e2f9b4ac5f30e8 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Practices of Rural Micro and Small Businesses in Ghana: The Role of Public Policy Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, this study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies affect micro and small business activities and growth. The results show that rural micro and small businesses weave morality and religiosity into their commercial activities and survive in a competitive subsistence marketplace by engaging with social networks, relationships with customers, and relationships with staff. The interdependence among these relationships contributes to the competitive positioning of the business and its intelligence gathering. Despite the existence of government programs to fund micro and small business startups, most owner-managers use social networks to initially fund and grow their businesses. The paper ends with implications and future research directions. Publisher An entity responsible for making the resource available sagepub.com/journalsPermissions.nav Date A point or period of time associated with an event in the lifecycle of the resource 2017 Source A related resource from which the described resource is derived https://journals.sagepub.com/doi/pdf/10.1177/0276146717741067 Language A language of the resource English https://repository.gctu.edu.gh/files/original/551c3d4791b6d3b8c39e1929c97e36b3.pdf f5a740028f2ea258e858374234fa267e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Principles from the River City Creator An entity primarily responsible for making the resource Jodie L. Ferguson, Jonathan Ross Gilbert, Katie Gilstrap, Suzanne C. Makarem, Mayoor Mohan, Butch M. Sarma, and Cesar Zamudio Subject The topic of the resource Sales and Marketing Management Publisher An entity responsible for making the resource available Virginia Commonwealth University Date A point or period of time associated with an event in the lifecycle of the resource 2026 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This work is licensed under a Creative Commons Attribution 4.0 International License. Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/9900aa51e824e5857f7f7c606d9a0fd9.pdf f5cdd43c7e4d2cc12c5ca6366c97cd2b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Research: An Applied Approach.5th Edition Creator An entity primarily responsible for making the resource Naresh, Malhotra., Dan, Nunan., and Birks, David Subject The topic of the resource Marketing Publisher An entity responsible for making the resource available Trans-Atlantic Publications Date A point or period of time associated with an event in the lifecycle of the resource 2017 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text