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The purpose of this paper is to develop a conceptual framework to understand the relationship between green human resource management (HRM) practices and sustainability performance while considering the moderating role that green leadership could play in this relationship, since leaders take on leading role in ensuring environmental sustainability goals are achieved in every organization. The resource-based view theory was thus adopted to assess the extent to which green HRM practices influence sustainability performance under varying conditions of green leadership. The paper adopted the desk approach research methodology, where findings of previous studies were collected, summarized, and amalgamated. The study specifically dwelt on and extracted relevant information which concerns the study from several renowned databases such as Springer Online Journals; Elsevier Online Journals, Wiley …</text>
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                <text>This paper investigated the moderating role of organizational culture on the relationship amid green marketing practices as well as financial performance of manufacturing firms. The survey utilized a self-administered questionnaire approach, gathering a total of 270 completed responses for data analysis utilizing Smart PLS-SEM (version 4). The study noted the occurrence of a significant positive relationship amid green internal marketing as well as financial performance. Second, there is a significant positive effect amid green marketing communication as well as financial performance. Third, there is a significant negative relationship amid green strategy as well as financial performance. However, the connection amid green product as well as financial performance is insignificant. Moreover, organizational culture has a significant moderation effect on the relationship amid green strategy as well as financial performance. Furthermore, organizational culture has a significant moderation effect on the relationship amid green product as well as financial performance. In addition, organizational culture has a significant moderation effect on the relationship amid green marketing communication and financial performance. However, organizational culture has an insignificant moderating effect on the relationship among green internal marketing as well as financial performance This investigation underscores the necessity of adopting a comprehensive strategy to enhance the financial performance of firms. Managers must focus on strategic alignment, leadership commitment, employee engagement, effective communication, and continuous improvement to …</text>
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