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A qualitative approach was adopted and interviewees were purposively selected. Using the semi-structured interview 12 people were interviewed and NVivo used to analyse the data. The study was carried out in Accra the capital city of Ghana. Using the stakeholder based theory and resource based theory (RBT) the study addresses how sustainable competitive advantage can be developed.&#13;
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A qualitative approach was adopted and interviewees were purposively selected. Using the semi-structured interview 12 people were interviewed and NVivo used to analyse the data. The study was carried out in Accra the capital city of Ghana. Using the stakeholder based theory and resource based theory (RBT) the study addresses how sustainable competitive advantage can be developed.&#13;
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