120 10 3070 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Employee and corporate branding: antecedents of change management Creator An entity primarily responsible for making the resource George Kofi Amoako, Geoffrey Kwasi Adjaison, Noble Osei-Bonsu Description An account of the resource Employees can be made ambassadors of organisations if well motivated. Employees who have bought into the vision of organisation can bring about positive change management. There are a number of factors that can affect the brand of a company. These factors could be the key players of organisational success as the perception of a company's brand is very critical for its survival or failure. In survival strategies employed by many consultants for corporate restructuring and turn around management, change management and its strategic processes are very crucial for the enhancement of the corporate brand. This paper seeks to suggest the levels of applying these processes for both internal and external stakeholders and its impact on brand enhancement and corporate image. The authors have however proposed a conceptual model in the research work to further substantiate the suggestions made. Publisher An entity responsible for making the resource available Inderscience Publishers (IEL) Date A point or period of time associated with an event in the lifecycle of the resource 2015 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:Se3iqnhoufwC Language A language of the resource English https://repository.gctu.edu.gh/files/original/bdb650bbc5289f5cfbafc3acac700807.pdf c7d1b83eff34b4aff59752deeeee8a65 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A conceptual framework: creating competitive advantage through green communication in tourism and hospitality industry Creator An entity primarily responsible for making the resource George Kofi Amoako, George Cudjoe Agbemabiese, Gifty Agyeiwaa Bonsu, Genevive Sedalo Description An account of the resource This chapter examines the effect of green advertising and packaging activities on sustainable competitive advantage—the mediation role of effective implementation strategies. The study proposes that corporate environmental activities such as green advertising and packaging with a well-executed effective implementation strategy can give tourists and hospitality companies a competitive advantage. The combination of two major communication tools, namely advertising and packaging, to achieve one of the Sustainable Development Goals in green marketing is unique. Moreover, the chapter proposes that green advertising and green packaging strategies do not result automatically in competitive advantage for firms. Strategies must be effectively implemented to achieve competitive advantage. Implementation of green advertising and packaging of the tourism and hospitality industry can lead to a … Publisher An entity responsible for making the resource available Springer International Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:gFrPXmx1TSsC Language A language of the resource English https://repository.gctu.edu.gh/files/original/35c6f04a494b70c1a169f5ec62a5ae5c.pdf 93d37109f1c97519a18e6128738f73ec Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Service quality affecting student satisfaction in higher education institutions in Ghana Creator An entity primarily responsible for making the resource George Kofi Amoako, George Oppong Ampong, Antoinette Yaa Benewaa Gabrah, Felicia de Heer, Alex Antwi-Adjei Description An account of the resource Higher education stakeholders have re-strategized to identify the unique competitive causes of comfortability among students’ satisfaction. Student satisfaction has been largely observed in the literature as a significant strategy and competitive factor for higher education providers. This has compelled institutions to implement quality measures to attract and retain both potential and current students. Therefore, this research is to explore the determinants of student satisfaction. Cross-sectional data was generated from a purposive sample of 400 students across higher education institutions in Ghana. The data was analysed using multiple regression. Expectation theory is the theory that unpins this study. The results reveal that administrative services, academic services, and physical evidence are significant components of service quality. The outcomes of the study show there is a positive and significant relationship … Publisher An entity responsible for making the resource available Cogent Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=NogL9W0AAAAJ&citation_for_view=NogL9W0AAAAJ:7PzlFSSx8tAC Language A language of the resource English https://repository.gctu.edu.gh/files/original/47a9914483bf3886c2ac7b1884f13cd3.pdf 266f523e5886646cb224c9edfaa47e34 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Service quality affecting student satisfaction in higher education institutions in Ghana Creator An entity primarily responsible for making the resource George Kofi Amoako, George Oppong Ampong, Antoinette Yaa Benewaa Gabrah, Felicia de Heer, Alex Antwi-Adjei Description An account of the resource Higher education stakeholders have re-strategized to identify the unique competitive causes of comfortability among students’ satisfaction. Student satisfaction has been largely observed in the literature as a significant strategy and competitive factor for higher education providers. This has compelled institutions to implement quality measures to attract and retain both potential and current students. Therefore, this research is to explore the determinants of student satisfaction. Cross-sectional data was generated from a purposive sample of 400 students across higher education institutions in Ghana. The data was analysed using multiple regression. Expectation theory is the theory that unpins this study. The results reveal that administrative services, academic services, and physical evidence are significant components of service quality. The outcomes of the study show there is a positive and significant relationship … Publisher An entity responsible for making the resource available Cogent Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:Oj-SLI0tZTcC Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Digital marketing and sustainability competitive advantage: A conceptual framework Creator An entity primarily responsible for making the resource George Kofi Amoako, Gifty Agyeiwah Bonsu, Antoinette Yaa Benewaa Gabrah, George Oppong Appiagyei Ampong Description An account of the resource The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer different kinds of personalized campaigns that companies can use to communicate with their customers. Many companies including retail, manufacturing, wholesale, and several others are exploiting digital marketing as a component of their overall sustainable marketing strategies to attain a competitive edge over their counterparts. Therefore, this research proposes that digital marketing relates to sustainability competitive advantage. The research argues that social media green marketing, ecological marketing orientation, social media corporate social responsibility, cause-related marketing, and digital marketing have a positive relationship with sustainability competitive … Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=NogL9W0AAAAJ&cstart=20&pagesize=80&citation_for_view=NogL9W0AAAAJ:dhFuZR0502QC Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Digital marketing and sustainability competitive advantage: A conceptual framework Creator An entity primarily responsible for making the resource George Kofi Amoako, Gifty Agyeiwah Bonsu, Antoinette Yaa Benewaa Gabrah, George Oppong Appiagyei Ampong Description An account of the resource The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer different kinds of personalized campaigns that companies can use to communicate with their customers. Many companies including retail, manufacturing, wholesale, and several others are exploiting digital marketing as a component of their overall sustainable marketing strategies to attain a competitive edge over their counterparts. Therefore, this research proposes that digital marketing relates to sustainability competitive advantage. The research argues that social media green marketing, ecological marketing orientation, social media corporate social responsibility, cause-related marketing, and digital marketing have a positive relationship with sustainability competitive … Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:oFn-K-OQSCAC Language A language of the resource English https://repository.gctu.edu.gh/files/original/71bf5adfede5c347c28ec25d36e6ce08.pdf c20f9156539181771963f172e9e74b5e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Finding the nexus between green supply chain practices and sustainable business advantage: an emerging market perspective Creator An entity primarily responsible for making the resource George Kofi Amoako, Gifty Agyeiwah Bonsu, Livingstone Divine Caesar, Freeman Osei-Tete Description An account of the resource Purpose The purpose of this conceptual paper is to explore the connection between green supply chain practices (GSCPs) and sustained business advantage from an emerging market perspective. Research on the phenomenon is limited in developing countries where green supply chain (GSC) concepts are now increasingly gaining ground. The study also attempts a general literature review to examine the mediating role of effective environmental benchmarking and leadership factors on the relationship. It further provides insight on the moderating effect of constructs such as people involvement and customer preferences. Design/methodology/approach Separate searches were conducted in key academic databases such as Emerald Online Journals, Taylor and Francis Online Journals, JSTOR Online Journals and Elsevier Online Journals. Also, version 7 of the Publish or Perish software was used to search for … Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2021 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:_IsBomjs8bsC Language A language of the resource English https://repository.gctu.edu.gh/files/original/db4500f786167286864d5de878e40b58.pdf 5f552287b2fe971d63ddf0492f5f0308 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Influence of Country of Origin on Brand Evangelism (E-WOM): The Mediating Role of Consumer Engagement in an Emerging Market Creator An entity primarily responsible for making the resource George Kofi Amoako, Hayford Amegbe, Antoinette Yaa Benewaa Gabrah, Innocent Senyo Kwasi Acquah, Joshua Kofi Doe Description An account of the resource This study investigates the impact of country of origin (COO) on consumer attitudes and brand evangelism in Ghana’s telecommunications industry. The research uses a multi-study approach, examining three telecom brands (A, B, and C) in Ghana. The data was collected online and offline, with a month delay to reduce method bias. The study found that the COO significantly influences consumers’ affective and cognitive engagements with telecom brands A and B, but does not directly impact behavioral engagement of any of the brands. The study emphasizes the importance of emotional and cognitive connections in driving brand evangelism as behavioral engagement alone may not translate into evangelism. The findings suggest that telecom brands can leverage their COO to enhance consumer engagement and foster brand evangelism by emphasizing positive associations with their origin. This research fills a … Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2024 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:4tNoA7Af41QC Language A language of the resource English https://repository.gctu.edu.gh/files/original/fec2f53c5349c08c6089268d1bfafb53.pdf 99295eb1c4c1df48bf51087e4b0803c3 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Social media communication and sustainability perception in business: The moderating role of social media influencers Creator An entity primarily responsible for making the resource George Kofi Amoako, Isaac Sewornu Coffie, Elikem Chosniel Ocloo Description An account of the resource Achieving the 17 sustainable development goals (SDGs) has become very important in the survival of the human race and the earth's ecosystem. The purpose of this study is to see the effectiveness of social media communication and how it influences consumer behavior perception on environmental sustainability and the role of social media influencers. This chapter is a conceptual manuscript. The researcher used literature from good and reliable databases such as Emerald, Sage, Taylor & Francis, Web of Science, Elsevier, and others. Desk research was adopted and literature covering the relevant constructs in the title and model were reviewed and thoroughly discussed and meanings and implications were synthesized. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:KsTgnNRry18C Language A language of the resource English https://repository.gctu.edu.gh/files/original/12ed201de8430501f5d3d67b1faed489.pdf 1e00f7545de61c7f5a7e71021614e52f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Online innovation and repurchase intentions in hotels: the mediating effect of customer experience Creator An entity primarily responsible for making the resource George Kofi Amoako, Joshua Kofi Doe, Emmanuel Kotey Neequaye Description An account of the resource Purpose This study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana. Design/methodology/approach Data was collected from 167 clients from a two-star hotel in Accra, the capital city of Ghana. Structural equation modelling was used to analyse the relationship between the variables. Findings Results from the analysis indicate that online innovation positively leads to higher repurchase intentions and better customer experience, affirming that customer experience leads to repurchase intentions. Thus, while online innovation leads to repurchase intentions, the strength of this repurchase intention depends on customer experience. Therefore, customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry. Research limitations/implications This study addressed only … Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:x2hKVfJWtf0C Language A language of the resource English